ESPNcricinfo, a popular cricket website, has joined forces with Inside The Pocket (ITP), a white-label free-to-play sports games aggregator, to introduce a new daily fantasy offering targeting India and the Indian subcontinent. The collaboration will leverage ITP’s WonderWins brand and coincide with the commencement of the 2022 Indian Premier League (IPL) twenty20 cricket competition on March 26.
Partnership Details:
ESPNcricinfo has selected ITP’s WonderWins as its exclusive daily fantasy provider in India. The free-to-play game will be introduced through WonderWins, which will also serve as a hub for match coverage, news, information, and analysis related to cricket.
Market Potential:
The Indian fantasy sports market is expected to reach a value of $2.5 billion in 2022, according to a study conducted by the Federation of Indian Chambers of Commerce and Industry (FICCI) in collaboration with EY. The market is projected to grow at a compound annual growth rate of 32% until 2024.
Collaboration Benefits:
Hussain Naqi, the founder of WonderWins and ITP, praised ESPN’s collaboration, highlighting their seamless integration of WonderWins into their fantasy programming. The partnership allows for various promotional avenues, including article links, custom video programming, and other product offerings, enhancing engagement with cricket fans.
Data Insights:
ITP’s platform is well-positioned to capitalize on the opportunity, thanks to its multiple data partnerships, which provide unique consumer insights. These insights will enable hyper-segmentation of audience communication and customization of content for other sporting events, such as the 2022 FIFA World Cup.
Future Development:
ITP plans to continue evolving WonderWins’ daily fantasy offerings and “hyper-casual” games in the months and years to come, keeping pace with the shifting market landscape.
The partnership between ESPNcricinfo and Inside The Pocket’s WonderWins brand brings an exciting daily fantasy game to cricket enthusiasts in India. With the immense popularity of cricket and the projected growth of the fantasy sports market, this collaboration promises to enhance fan engagement and provide a unique blend of information and entertainment for cricket enthusiasts. As the new IPL season approaches, fans can anticipate a richer and more immersive experience through complementary programming and editorial content integrated with WonderWins.