B90 Holdings has recently unveiled a strategic shift in its business operations, emphasizing its core business-to-business (B2B) activities. The company has also relaunched its flagship brand, Bet90.com, as part of its efforts to streamline operations and concentrate on B2B initiatives within the iGaming sector.
Historical Business Operations:
B90 Holdings historically operated in two key areas, generating leads through subsidiaries like Emwys, Oddsen.nu, and tippen4you.com, and offering online gaming products through its properties, Bet90.com and Spinbookie.com. The strategic shift now aims to refine the company’s focus and enhance operational efficiency.
Relaunch of Bet90.com:
The newly relaunched Bet90.com will serve as a hub for visitors seeking content related to casino and sports betting. The platform will provide comprehensive casino and sportsbook reviews, bonus lists, and betting tips, enhancing the user experience and catering to the evolving preferences of the iGaming audience.
Focus on B2B Operations:
With a clear emphasis on B2B operations within the iGaming sector, B90 Holdings aims to bolster its performance marketing, lead generation, and affiliate services. The strategic decision aligns with the company’s commitment to expanding its operations while optimizing operating costs.
Growth Strategy and Recent Initiatives:
B90 Holdings has actively pursued a growth strategy, raising £2m ($2.4m) through the placement and subscription of new ordinary shares in September 2023. The allocated funds are intended for various aspects of the business, including inorganic growth opportunities, fortifying its own assets, and supporting general working capital needs. The completion of the acquisition of Emwys AB, a Swedish-based marketing company, further strengthens B90’s online marketing division through a pay-per-click model.
Executive Perspective:
Ronny Breivik, Executive Chairman of B90 Holdings, expressed the company’s shift in focus, stating, “Management focus is now firmly on B2B operations within the iGaming sector, and the relaunch of Bet90.com is an integral step toward expanding our operations while reducing operating costs.”
B90 Holdings’ strategic shift towards B2B operations and the relaunch of Bet90.com underscore its commitment to adapt to the evolving dynamics of the iGaming industry. The company’s refined focus on performance marketing and affiliate services positions it for continued growth and success in a competitive market landscape.