Resorts World Las Vegas is set to celebrate its two-year anniversary with the launch of its groundbreaking national brand campaign, “Rule the World.” Directed by renowned photographer and director Kenneth Cappello, the campaign aims to showcase the property’s evolution and offer an immersive perspective on the luxurious experiences it provides.
Evolution and Innovation:
Since its opening, Resorts World Las Vegas has been dedicated to evolving its offerings, providing innovative and exceptional experiences for its guests. Under the leadership of President Scott Sibella, the property has integrated luxury automobiles, vintage designer fashion, and notable personalities, including Raider’s owner Mark Davis and tie-down roper Shad Mayfield. This evolution is a testament to Resorts World Las Vegas’ commitment to creating a truly special destination.
Collaboration with B&P:
The campaign is a result of a collaborative effort with the agency B&P, led by Rod Reber, Principal, and Director of Account Services. Their goal is to reimagine the Resorts World Las Vegas brand, capturing the upbeat atmosphere of the property and highlighting its luxurious details. This partnership signifies a strategic approach to storytelling that goes beyond traditional advertising.
Creative Elements:
Kenneth Cappello’s direction brings a unique and captivating touch to the campaign, featuring over 100 property team members, luxury automobiles, vintage designer fashion, and notable personalities such as Mark Davis and Shad Mayfield. The Resorts World Theatre residents add an extra layer of entertainment to the campaign, creating an immersive experience for the audience.
Exclusive Debut Event:
The campaign made its debut at a private event hosted by Mark Shunock at Zouk Nightclub, attended by hospitality leaders and notable athletes, including Andre James of the Las Vegas Raiders and MMA fighters Aljamain Sterling, Merab Dvalishvili, and JPBuys. The exclusive director’s cut was showcased, giving attendees a first look at the reimagined brand.
Agency Perspective:
Rod Reber, Principal, and Director of Account Services at B&P expressed excitement about working on this integral project. The campaign represents a re-imagination of the Resorts World Las Vegas brand, with a focus on capturing the property’s upbeat ambiance and showcasing its luxurious details. This collaboration emphasizes the strategic approach taken by B&P to elevate the brand’s narrative.
Resorts World Las Vegas’ “Rule the World” campaign marks a significant milestone in the property’s two-year journey. From its commitment to evolution and innovation to the collaborative efforts with B&P and the creative direction of Kenneth Cappello, every element of the campaign reflects the property’s dedication to providing a world-class experience. As the campaign unfolds, it promises to redefine the brand and solidify Resorts World Las Vegas as a premier destination.