US Integrity (USI) has entered into a partnership with the University of Illinois Division of Intercollegiate Athletics (DIA) to provide integrity monitoring services through its ProhiBet solution. As the landscape of sports betting continues to expand in the US, this collaboration aims to ensure transparency and safeguard against prohibited bettors. The University of Illinois DIA will utilize USI’s proprietary dashboard, enhancing its capability to monitor and maintain sports betting integrity.
Key Aspects of the Partnership:
ProhiBet Solution:
The University of Illinois DIA will actively participate in ProhiBet, a comprehensive solution designed to offer transparency to sports properties, sportsbook operators, and state regulators concerning prohibited bettors attempting to place wagers.
US Integrity’s ProhiBet is equipped with a proprietary dashboard that facilitates effective integrity monitoring services.
Integrity Monitoring and Education:
Emphasizing the importance of integrity monitoring and education, the partnership aligns with the commitment to maintain the highest standards of sports betting integrity at the collegiate level.
US Integrity’s CEO & Co-founder, Matthew Holt, underscores the significance of integrity standards in collegiate sports, expressing pride in the partnership and commitment to delivering excellence.
Collaborative Efforts for Protection:
Evan Taylor, Illinois Assistant Athletics Director, highlights the shared goal of protecting the University of Illinois student-athletes and the athletics program.
The collaboration represents a proactive approach, allowing the University to stay ahead in an evolving climate where monitoring and education play a pivotal role in ensuring integrity.
US Integrity’s Expanding Role in Sports Integrity:
The partnership with the University of Illinois follows other strategic collaborations, such as the recent deal with GRID for developing esports-tailored integrity solutions.
USI’s commitment extends to various sports, including a partnership with Legacy Fighting Alliance (LFA), reinforcing its dedication to safeguarding the integrity of sports promotions amid the expansion of sports betting in the US.
Illinois Sports Betting Landscape:
While Illinois reported a sports betting handle of $898.6 million for April, a 16% decrease from March, the partnership between US Integrity and the University of Illinois signals a proactive step to address potential challenges associated with the evolving sports betting landscape.
The collaboration between US Integrity and the University of Illinois underscores a collective effort to ensure the integrity of sports betting, particularly in the collegiate setting. As sports betting continues to gain momentum, partnerships like these are crucial for implementing effective monitoring systems, educating stakeholders, and upholding the highest standards of integrity within the industry. The commitment to transparency and protection against fraudulent activities demonstrates a proactive stance in navigating the complexities of the evolving sports betting environment.