Safer Gambling Week, a collective endeavor involving the gambling industry, government, and regulators, is set to make a significant impact on promoting responsible gambling. Now in its seventh year, this initiative, spearheaded by the Betting and Gaming Council (BGC), BACTA, and the Bingo Association, focuses on safer gambling tools and support services.
Government Commitment:
Gambling Minister Stuart Andrew highlights ongoing collaborative efforts to prevent harm in the gambling sector. He references measures outlined in the UK Government’s White Paper, emphasizing the commitment to protecting those vulnerable to gambling-related harm while maintaining a safe gambling environment. The government’s active role in Safer Gambling Week underscores its dedication to responsible gambling practices.
Previous Success and Growth:
The 2022 Safer Gambling Week showcased a notable increase in responsible gambling actions, with approximately 200,000 accounts setting deposit limits—an impressive 12.5% rise from the previous year. This statistic underscores the growing awareness and adoption of responsible gambling measures among players, signaling a positive trend in the industry.
Regulatory Perspective:
Andrew Rhodes, Chief Executive of the Gambling Commission, emphasizes the significance of safety in gambling. Safer Gambling Week serves as a unique opportunity to draw attention to responsible gambling practices and encourages operators to share best practices. The collaboration between regulators and industry stakeholders is crucial in fostering a secure gambling environment.
Industry Support and Initiatives:
The Betting and Gaming Council (BGC) plays a pivotal role in supporting Safer Gambling Week. The BGC’s endorsement of measures in July 2023 to tighten regulations on unlawful online advertising demonstrates a proactive approach toward curbing potential harm. This includes restrictions on football teams promoting betting odds directly on social media—a step towards responsible marketing practices.
Campaigns for Awareness:
Safer Gambling Week aims to encourage businesses to engage in conversations about responsible gambling with various stakeholders. Michael Dugher, Chief Executive of the BGC, emphasizes the role of third sector organizations like GamCare, Gordon Moody, and YGAM in providing treatment, residential care, and education on the dangers of harmful gambling. Their contributions are spotlighted during this crucial week, acknowledging their vital role in the industry.
Innovative Collaborations:
In a notable collaboration, Betfred plans to partner with Zút on a campaign for Safer Gambling Week 2023. Titled ‘How Do You Keep It Fun?’ the campaign focuses on real customers sharing techniques to maintain responsible gambling habits. This innovative approach aims to resonate with a diverse audience, encouraging open conversations about responsible gambling.
Safer Gambling Week 2023 represents a collective commitment to fostering responsible gambling practices. The collaborative efforts between the industry, government, and regulators, coupled with the positive growth witnessed in previous years, showcase the industry’s dedication to creating a safe and enjoyable gambling environment. As Safer Gambling Week unfolds, it serves as a catalyst for ongoing discussions, initiatives, and innovations aimed at empowering players and stakeholders to prioritize responsible gambling practices.