Pariplay, a subsidiary of NeoGames S.A, continues its strategic expansion in North America by signing an agreement to integrate EQL Games as its latest Fusion partner. This partnership aims to bring EQL Games’ instant win titles to Pariplay’s Fusion platform, enhancing the gaming offerings available in the North American market. Pariplay’s recent collaborations, including those with the West Virginia Lottery, Ontario’s AGCO, Alberta’s AGLC, and Atlantic Lottery (ALC) in Canada, underscore its commitment to providing diverse and engaging content to regulated online lottery operators.
Integration Agreement:
Pariplay’s Fusion platform, renowned for offering a comprehensive suite of games from various suppliers, is set to feature EQL Games’ instant win titles following the integration agreement. EQL Games is recognized for its compelling collection of iLottery instant win products, making it a valuable addition to Pariplay’s expansive portfolio. The integration is poised to further strengthen Pariplay’s market presence and deliver innovative gaming experiences to players in North America.
Market Expansion and Partnerships:
Pariplay’s strategic approach to partnerships has been a key driver of its growth in the North American market. The company’s Fusion offering boasts over 14,000 games from 120+ suppliers, creating a diverse and appealing gaming environment. The recent collaboration with EQL Games aligns with Pariplay’s goal of continually enhancing its portfolio with high-quality content. The company’s commitment to delivering a variety of gaming options positions it as a significant player in the evolving iLottery landscape.
Statements from Executives:
Shivan Patel, VP North America at Pariplay, expressed the company’s progress in delivering the Fusion platform to regulated online lottery operators in North America. He highlighted the continuous effort to expand the portfolio with fresh and high-quality content, citing EQL Games as an ideal partner with its engaging iLottery instant win products.
Brad Cummings, CEO at EQL Games, emphasized the goal of delivering innovative and profitable lottery content to operators while reaching a broad audience. The integration deal with Pariplay provides EQL Games with a considerable market reach, contributing to its standing in the thriving iLottery market.
Strategic Appointments:
As part of its international expansion efforts, Pariplay appointed Irina Roman as Head of Account Management. With a decade of account management and industry experience, Roman is expected to contribute to Pariplay’s growth. Additionally, Ashley Bloor joined as the new Director of Partnerships, overseeing various aspects of the organization and supporting the growth of Fusion and Ignite product offerings.
Pariplay’s integration of EQL Games marks another strategic move in its quest to dominate the North American iLottery market. The partnership aligns with Pariplay’s commitment to offering diverse, high-quality content through its Fusion platform. As the company continues to strengthen its position and expand its reach, collaborations with innovative game developers like EQL Games contribute to a dynamic and engaging gaming landscape in North America.