PA Betting Services (PABS) and CopyBet, a UK sportsbook introduced to the market in 2021, have joined forces in a strategic partnership aimed at enhancing CopyBet’s offerings in the dynamic world of online sports wagering. This collaboration introduces horseracing content from PABS, augmenting CopyBet’s unique tipster system that allows users to replicate bets made by tipsters or take on the role themselves. The partnership not only expands CopyBet’s horseracing portfolio but also reflects the evolving landscape of the sports betting industry.
CopyBet’s Tipster System:
CopyBet, introduced to the market in 2021, has distinguished itself with a tipster system that enables users to either mimic bets made by experienced tipsters or assume the role of a tipster themselves. This innovative approach has garnered attention in the sports betting community, offering users diverse ways to engage with and participate in the platform.
Collaboration Goals and Offerings:
The collaboration between PABS and CopyBet aims to enrich the offerings on the CopyBet platform by integrating horseracing content provided by PABS. CopyBet users will now have access to a selection of UK race cards, race-day fixed odds, and results powered by PABS’ racing distribution platform. This strategic move aligns with the industry trend of providing users with comprehensive and diverse content, enhancing their overall betting experience.
Industry Perspectives:
Richard Duncan, Head of New Business for PABS, highlighted the collaborative nature of the partnership, emphasizing the refreshing experience of working with an operator that uniquely boosts and rewards both tipsters and followers. This sentiment reflects the synergy between PABS’ expertise in racing distribution and CopyBet’s innovative approach to sports betting.
Anton Ivanov, Director of Business Development for CopyBet, pointed out the significance of thoroughbred racing in the UK’s online sports wagering landscape, making it a logical move for CopyBet to expand its offerings to include this popular sport. The collaboration with PABS positions CopyBet to tap into the thriving market of UK horseracing enthusiasts.
Strategic Acquisitions and Ambassadors:
PABS’s recent acquisition of iRace Media, a Singapore-based horseracing data company, further strengthens the racing portfolios of both companies involved in the partnership. Additionally, CopyBet’s appointment of Irish jockey Jonathan Burke as its inaugural racing ambassador in October 2023 is a strategic move to enhance user engagement. Burke’s role involves creating content and interactive sessions to connect with CopyBet’s audience, fostering a more engaging and immersive experience on the platform.
The collaboration between PABS and CopyBet represents a strategic alignment between racing expertise and innovative sports betting platforms. By integrating horseracing content into CopyBet’s unique tipster system, the partnership aims to provide users with an enhanced and diversified betting experience. This collaboration underscores the industry’s continuous efforts to evolve and cater to the dynamic preferences of sports betting enthusiasts, setting the stage for a mutually beneficial partnership in the rapidly evolving world of online wagering.