Groove, a rebranded aggregator and platform, has announced a significant partnership with gaming supplier Onlyplay. Through this collaboration, Onlyplay’s diverse gaming portfolio, featuring proprietary content ranging from infinity play and slots to crash and instant win games, will now be accessible via Groove’s operator cluster and casino hub. The integration is facilitated by the Groove API, enhancing the platform’s offering to its client base, which includes over 100 gambling operators. This partnership underscores Groove’s commitment to delivering an immersive gaming experience and further solidifies its position as a global content provider.
Onlyplay’s Unique Gaming Portfolio:
Onlyplay’s gaming portfolio stands out for its innovative and diverse content, covering a spectrum of gaming categories such as infinity play, slots, crash, and instant win games. The collaboration with Groove opens up new avenues for Onlyplay’s content to reach a broader audience through Groove’s extensive operator network and casino hub.
Groove’s Expanding Game Library:
Groove, known for its commitment to delivering fresh and engaging content, is adding over 100 new games monthly. This expansion encompasses various gaming categories, including slots, tables, live dealers, sports betting, bingo, and instant win games. The recent establishment of GrooveStudio, the platform’s dedicated games studio with a portfolio of 32 slots and table games, further illustrates Groove’s focus on creating innovative and captivating gaming experiences.
Strategic Collaborations and Integration:
The partnership with Onlyplay follows Groove’s strategic initiatives, such as the integration of Praxis smart cashier software in April 2023. This integration aimed to streamline transactions and expand offerings for Groove’s extensive client base, comprising over 100 gambling operators. Groove’s commitment to strategic collaborations is evident in its November 2023 alliance with Livespins, where Onlyplay’s slots and casino games were integrated into Livespins’ gaming library, enriching the platform’s content offering.
CEO and COO Perspectives:
Christina Muratkina, CEO of Onlyplay, expressed enthusiasm about the collaboration, highlighting the shared fearless approach of both companies in turning ideas into complete solutions. Muratkina emphasized their bravery in introducing new mechanics to the market, anticipating an unforgettable gaming experience for players through this partnership.
Yahale Meltzer, COO & Co-Founder of Groove, positioned the partnership as pivotal to delivering on Groove’s vision as a global content provider. Meltzer highlighted the privileged access that hundreds of casinos in Groove’s hub will now have to Onlyplay’s immersive content, contributing to the evolution of the next generation of games.
The strategic partnership between Groove and Onlyplay is poised to reshape the landscape of online gaming by combining innovative content with a global distribution network. As Groove continues to expand its gaming portfolio through strategic collaborations and initiatives, Onlyplay’s unique offerings are set to enhance the platform’s appeal to operators and players alike. This collaboration represents a forward-looking approach in the ever-evolving gaming industry, emphasizing the importance of diverse and engaging content in shaping the future of online gaming experiences.