In a strategic move to broaden its horseracing content portfolio, 1/ST Content, a leading North American horseracing content provider, has secured international distribution rights for the Morocco International Meeting (MIM). The one-year deal, with the option for extension, marks a significant milestone in the company’s commitment to offering diverse and captivating racing experiences to its global audience.
Morocco International Meeting Overview:
Entering its ninth year, the Morocco International Meeting is set to kick off its opening festival this weekend, featuring international races that promise excitement and top-tier competition. 1/ST Content’s acquisition of international distribution rights positions the company as a key player in bringing this prestigious event to its customers.
Partnership Significance:
Société Royale d’Encouragement du Cheval (SOREC), the organizing body behind MIM, expressed enthusiasm about the partnership with 1/ST Content. The collaboration is seen as a testament to the commitment to elevate Moroccan horse races on the global stage, attracting international participants and enhancing the prestige of the country’s racing events. The one-year deal is flexible, allowing for potential extensions to cover additional years, races, and fixed-odds formats.
SOREC’s Statement:
A spokesperson for SOREC highlighted the significance of the collaboration, stating, “The data and wagering technology from 1/ST Content, along with broadcast and video streaming rights, make them the most suited provider for betting formats via their EasyGate integration, thus contributing to growth in the international racing sector.”
1/ST Content’s International Presence:
1/ST Content’s expansion into Morocco adds to its existing coverage of international meets, including Hipódromo de San Isidro in Buenos Aires and Hipódromo da Gávea in Rio de Janeiro. The acquisition of distribution rights for MIM strengthens the company’s position as a global leader in delivering diverse and high-quality horseracing content to its partners worldwide.
Simon Fraser’s Perspective:
Simon Fraser, 1/ST Content SVP International, expressed delight at securing distribution rights for the Morocco International Meeting. He emphasized the event’s significance in the emerging Moroccan horseracing scene and highlighted the efforts by SOREC to organize the MIM with the highest equine-welfare standards. Fraser also highlighted the seamless integration of racing data and broadcast media through 1/ST Content’s EasyGate API.
Strategic Partnerships:
This move follows 1/ST Content’s recent announcement of a long-term partnership with Tabcorp for North American horserace betting, showcasing the company’s commitment to expanding its reach and influence in the global horseracing industry.
As 1/ST Content adds Morocco International Meeting to its portfolio, the company reinforces its position as a key player in the international horseracing content landscape. The strategic partnership with SOREC not only expands the company’s horizons but also contributes to the global growth of the racing sector. With a focus on diversity, quality, and technological integration, 1/ST Content continues to shape the future of horseracing entertainment on a global scale.