In a strategic move to further strengthen its presence in Italian football, Starcasinò Sport, an ‘infotainment’ brand under the Betsson Group, has been unveiled as the new main shirt sponsor for Serie C side SS Juve Stabia. This partnership marks Starcasinò Sport’s fourth sponsorship deal in Italy, having already established connections with Napoli in Serie A, Palermo in Serie B, and ACR Messina in Serie C.
Sponsorship Portfolio and Regional Expansion:
The announcement comes ahead of Juve Stabia’s pivotal derby against Sorrento on November 19, with the club currently leading Italy’s third tier. Betsson Group’s Chief Commercial Officer, Ronni Hartvig, highlighted the significance of this collaboration, emphasizing its role in expanding the company’s sponsorship portfolio in Italian football. He noted that Juve Stabia’s historical importance and regional influence make this partnership a strategic move that aligns with both short-term commercial interests and long-term strategic objectives.
Betsson Group’s Commitment to Italian Football:
Expressing Betsson Group’s commitment to Italian football, Hartvig underlined the comprehensive sponsorship commitment, reflecting the company’s dedication to the sport. The group’s involvement extends beyond financial support, with a genuine passion for sports and a desire to contribute to the local football community. The strategic importance of strengthening Betsson’s presence in southern Italy is emphasized, considering the historical legacy of Juve Stabia.
Club President’s Perspective:
President of SS Juve Stabia, Andrea Langella, characterized the partnership as a historic agreement that instills pride throughout the organization. With a focus on enhancing the club’s image and aspiring to become an international entity, Juve Stabia sees the collaboration as a significant step forward. Langella highlighted the meticulous planning and effort invested in reaching this agreement, emphasizing the joint commitment to developing alternative communication processes that offer fans a deeper understanding of the players and the club.
Related Sponsorship Ventures:
In a related sponsorship move, Betsson recently announced its naming sponsorship of professional basketball team AEK BC. The team is now officially referred to as AEK Betsson BC, showcasing the company’s diverse involvement in sports sponsorships across different disciplines.
The partnership between Starcasinò Sport and SS Juve Stabia represents a strategic alliance aimed at mutual growth and development. As the main shirt sponsor, Starcasinò Sport, under the Betsson Group, continues to play a prominent role in Italian football, furthering its engagement with local communities and football enthusiasts. The collaboration signifies a commitment to supporting and elevating the profile of historical football clubs, contributing to the vibrant sports landscape in Italy.