Betfred, a prominent betting operator, has launched its inaugural Christmas campaign featuring a £5 million festive draw. The campaign, titled ‘Let It Snow,’ is designed to potentially create five online millionaires if snow falls in London on Christmas Day. Joanne Whittaker, Betfred’s Chief Executive, expressed excitement about the festive giveaway, aiming to add extra excitement for customers during the holiday season.
£5 Million Festive Draw:
Betfred’s Christmas campaign introduces a £5 million festive draw, with the potential to make five online customers millionaires.
The draw’s unique condition involves a payout only if snow falls in London on Christmas Day.
Debut Christmas Advert:
In conjunction with the festive draw, Betfred has unveiled its first-ever Christmas advert, showcasing the ‘Let It Snow’ campaign.
The advert is part of a broader marketing initiative to engage customers during the festive season.
Collaboration with Zút Agency:
Betfred collaborated with Zút, a Creative & Production agency, to implement the ‘Let It Snow’ campaign across various channels, including television, radio, and social media.
The campaign reimagines recognizable seasonal and sporting scenes, contributing to a vibrant and festive atmosphere.
Entry Mechanism:
Customers interested in participating can opt-in through www.betfred.com, gaining free entry by opting in.
Additional entries can be earned for every £1 bet placed on sportsbook, lotto draws, or virtual betting, up to a maximum of 100 entries.
Outcome Dependent on Snowfall:
The draw’s outcome is contingent on the presence of snow at London Heathrow Airport Weather Station at 09:00 on Christmas morning.
WeatherNet, a UK independent weather analytics company, will verify the snowfall conditions.
Recent Betfred Developments:
Betfred has recently launched insights.betfred.com, an insights hub aimed at informing customers about the brand’s products, services, and promotions.
A partnership with Sports Information Services (SIS) has been secured to provide round-the-clock greyhound racing content, enhancing the overall betting experience.
Betfred’s £5 million Christmas draw and debut festive campaign demonstrate the operator’s commitment to engaging customers during the holiday season. The unique condition tied to snowfall in London adds an element of anticipation and excitement to the giveaway. The collaboration with Zút Agency and the multifaceted entry mechanism contribute to a comprehensive and festive marketing initiative. Betfred’s recent developments, including the insights hub and partnerships, highlight the brand’s focus on providing an enhanced and responsible gambling experience for its customers.