Game development studio Evoplay has strategically expanded its reach in Bulgaria by launching its slot portfolio with the prominent Bulgarian operator, 8888.bg. This move aims to introduce Evoplay’s diverse suite of games to the Bulgarian player base, featuring popular titles such as The Greatest Catch, Hot Volcano, and Fruit Super Nova.
Evoplay’s Strategic Moves in Bulgaria:
In a bid to captivate the Bulgarian market, Evoplay has forged a significant partnership with 8888.bg. Vladimir Malakchi, Chief Commercial Officer at Evoplay, expressed excitement about the collaboration, highlighting 8888.bg’s stature among bettors and iGaming enthusiasts in Bulgaria. The strategic move aligns with Evoplay’s commitment to expanding its footprint in key markets.
8888.bg’s Perspective:
Alexander Lichev, Chief Marketing Officer at 8888.bg, emphasized the platform’s dedication to providing players with a diverse range of game content. Integrating Evoplay’s globally recognized game portfolio was described as an easy decision, with confidence that the titles will resonate well with the local audience and attract players.
Evoplay’s European Expansion:
This collaboration with 8888.bg is part of Evoplay’s broader European expansion strategy. Recent ventures include an entrance into the Italian market through a partnership with BetFlag. Fruit Super Nova, Hot Triple Sevens, and Penalty Shoot-out are among the titles hosted on the BetFlag platform. Evoplay’s commitment to European expansion is evident in collaborations with operators such as Tuko, Scommettendo, and Sportbet in Italy.
Significant Milestones and Growth:
Evoplay’s growth in H1 2023 has been marked by impressive statistics, including an 84% increase in gross gaming revenue (GGR) and a notable 104% rise in betting rounds. Collaborations with partners like Sportingtech, Solverde.pt, and 7bet have significantly contributed to an 85% growth in its player base.
Key Collaborations and Market Presence:
The studio’s partnerships extend beyond Bulgaria and Italy, encompassing collaborations with operators like Tuko, Scommettendo, and Sportbet in Italy. The recent BetFlag partnership underscores Evoplay’s commitment to expanding its reach across Europe, with a particular focus on the Italian market.
Evoplay’s strategic moves in Bulgaria and Italy, coupled with its remarkable growth in H1 2023, position the studio as a formidable player in the competitive landscape of the iGaming industry. The expansion into key European markets reflects Evoplay’s commitment to providing innovative and engaging gaming experiences to a broad audience. As the studio continues to forge strategic partnerships and showcase robust performance metrics, its influence in the industry is likely to grow, solidifying its position as a leading game development studio.