Stake News, an affiliated news portal of cryptocurrency casino brand Stake.com, has entered into a groundbreaking sponsorship deal with Indian football club Mumbai City FC. The multi-year partnership allows Stake News to serve as the club’s principal partner, sponsoring their first team match and training kits for the 2022-23 season and potentially beyond.
This collaboration enables Stake News to navigate the strict rules on sponsorship in India, where online sports betting is generally prohibited. By joining forces with Mumbai City FC, Stake News aims to enhance its brand visibility and engage with Indian football fans through various on-ground and digital channels.
The Partnership Details:
Under the agreement, Stake News will have prominent branding placement on matchdays and at Mumbai City FC’s training facility. Additionally, the operator’s integration into the club’s digital communication channels will allow fans to access team updates on Stake News’ Indian website. This comprehensive partnership showcases the commitment of both parties to connect with fans, both online and offline, during a significant period when fans are returning to stadiums after a two-year hiatus.
Benefits for Mumbai City FC:
Kandarp Chandra, CEO of Mumbai City FC, expressed his excitement about the partnership with Stake News, emphasizing the club’s dedication to bringing fans closer to the team through physical and digital means. With Stake News’ support, the club aims to foster deeper fan engagement and create a successful relationship with their new principal partner. This collaboration aligns with Mumbai City FC’s expansion plans and signifies a significant step in their efforts to build a strong fan community.
Value for Stake News’ Brand Strategy:
Akhil Sarin, Director of Acquisition at Stake News, highlighted the company’s enthusiasm about becoming Mumbai City FC’s principal partner. He emphasized that the partnership aligns with Stake News’ commitment to the club’s expansion plans and the opportunity it presents for building a community of sports enthusiasts in India. By delivering resourceful news and raising awareness within the global sports market, Stake News aims to leverage the partnership to strengthen its brand presence and establish itself as a trusted source of sports information.
Stake.com’s Sponsorship Portfolio:
Stake News’ affiliation with Stake.com, a well-established cryptocurrency casino brand, has already resulted in numerous high-profile sponsorships. Stake.com boasts sponsorship deals with prominent figures such as Canadian rapper and singer Drake, English football teams Everton and Watford, as well as the Ultimate Fighting Championship (UFC). The collaboration with Mumbai City FC further solidifies Stake.com’s position as a key player in the sports sponsorship arena, leveraging its brand recognition and expanding its reach into the Indian football landscape.
The partnership between Stake News and Mumbai City FC signifies an innovative approach to sponsorship within the Indian football market. By circumventing the restrictions on online betting sponsorship, Stake News has seized the opportunity to become the club’s principal partner, enhancing brand visibility and engaging with fans both digitally and on the ground. Mumbai City FC embraces the partnership as an avenue to connect with their supporters and build a successful relationship with Stake News. As the collaboration unfolds, both parties are poised to capitalize on the growing enthusiasm for football in India and create a memorable experience for fans.