The Pennsylvania Lottery has recently renewed its longstanding partnership with marketing agency 9Rooftops after a competitive review process. This collaboration, spanning two decades, reflects a commitment to evolving marketing strategies that align with the lottery’s mission of supporting older Pennsylvanians. Under the renewed contract, 9Rooftops will craft a campaign emphasizing the lottery’s dedication to reinvesting proceeds into communities that provide essential support to the elderly in Pennsylvania.
Continued Collaboration with 9Rooftops:
The Pennsylvania Lottery’s decision to renew its contract with 9Rooftops highlights the agency’s integral role in the lottery’s marketing endeavors over the past two decades. This enduring partnership underscores a successful history of collaboration and innovative campaigns that have contributed to the lottery’s growth and impact.
Campaign Focus on Supporting Older Pennsylvanians:
The forthcoming campaign designed by 9Rooftops will spotlight the Pennsylvania Lottery’s core mission – directing all proceeds towards programs that benefit older residents. The strategic emphasis on community support and the essential role played by lottery proceeds in assisting seniors with critical needs, such as property tax and rent rebates, transportation, meals, and prescription assistance, reinforces the lottery’s commitment to social responsibility.
Insights from Pennsylvania Lottery Executive Director:
Drew Svitko, Executive Director of the Pennsylvania Lottery, expressed confidence in 9Rooftops’ ability to navigate the complex marketing landscape. Svitko emphasized the agency’s unique qualifications to aid the lottery in evolving and generating vital funds for seniors. The collaborative effort aims to ensure the sustainability of programs and services that older Pennsylvanians rely on daily.
9Rooftops’ Role and Expertise:
Kevin Meany, CEO of 9Rooftops, highlighted the agency’s gratitude for its role in contributing to the Pennsylvania Lottery’s success and growth. With a focus on integrated services, innovative thinking, and data-driven research, 9Rooftops aims to be an indispensable partner. The agency’s dedication to fulfilling the lottery’s objectives is evident in its longstanding commitment to providing value and insights.
Past Achievements and Campaigns:
9Rooftops has been instrumental in various successful initiatives, including the Lottery Love Brand Campaign in 2022, commemorating the lottery’s 50th anniversary. The creation of the CGI character Gu, featured on Scratch-Off Games, and the development of the lottery’s social media presence showcase the agency’s versatility and impact. Additionally, 9Rooftops played a key role in promoting the launch of the lottery’s online gaming platform.
Pennsylvania Gaming Revenue Surge:
Pennsylvania’s gaming industry experienced a robust performance in May, with combined revenue from regulated gaming and fantasy contests reaching $479.3 million. This marked a notable 7% increase compared to May 2022, reflecting the industry’s resilience and growth.
The renewal of the Pennsylvania Lottery’s contract with 9Rooftops signifies a continued commitment to innovation, community support, and the welfare of older Pennsylvanians. As the lottery evolves in a competitive landscape, the collaborative efforts between the lottery and 9Rooftops aim to deliver campaigns that resonate with audiences, drive engagement, and uphold the lottery’s mission of making a positive impact on communities. The enduring partnership sets the stage for future success in a dynamic and evolving marketing environment.