Gaming supplier Light & Wonder has announced the expansion of its multi-year global licensing agreement with Warner Bros Discovery Global Themed Entertainment (WBDGTE). The collaboration will see Light & Wonder’s in-house game development teams offering a range of titles through the OpenGaming ecosystem. Notably, the iconic Willy Wonka: World of Wonka game, a long-standing presence on physical slot machines in traditional casinos, will now make its debut in the online gaming space.
Online Debut of Willy Wonka: World of Wonka:
Light & Wonder’s collaboration with WBDGTE brings a legendary portfolio of Warner Bros. Discovery brands to the online gaming world. The Willy Wonka: World of Wonka game, known for its decades-long popularity on casino floors, is set to captivate online audiences. The move signifies a significant step in presenting an omni-channel gaming vision to a global audience, providing players with access to engaging branded content.
CEO Insights on the Partnership:
Dylan Slaney, CEO iGaming at Light & Wonder, expressed excitement about expanding the partnership with Warner Bros. Discovery. He highlighted the legendary status of the brand portfolio and the success of their collaborative efforts, including the creation of popular casino content such as Willy Wonka: World of Wonka. Bringing this renowned title online marks a milestone, demonstrating the commitment to delivering top-tier branded content across various gaming platforms.
Omni-Channel Vision:
The move to offer titles through the OpenGaming ecosystem aligns with Light & Wonder’s broader omni-channel vision. By seamlessly transitioning a classic physical slot machine game into the online space, the company aims to deliver a cohesive gaming experience across channels. This approach reflects the evolving landscape of gaming preferences and ensures accessibility for a diverse player base.
Content Expansion with Bang Bang Games:
Light & Wonder has recently enhanced its OpenGaming content aggregation platform by incorporating content from Bang Bang Games. The addition of titles like Super Cash Drop, Jokrz Wild UltraNudge, and Rainbow Power Potz UltraNudge further enriches the gaming library available through the OpenGaming ecosystem. This strategic content expansion caters to the demand for diverse and engaging gaming experiences.
Light & Wonder’s extended collaboration with Warner Bros Discovery Global Themed Entertainment represents a pivotal moment in the convergence of iconic brands and online gaming. The debut of Willy Wonka: World of Wonka in the digital realm underlines the industry’s commitment to innovation and meeting the evolving preferences of players. As Light & Wonder continues to champion its omni-channel vision, the partnership signifies a forward-thinking approach to providing immersive and entertaining gaming content to a global audience. The expansion further solidifies the company’s position as a key player in the dynamic landscape of online gaming.