Hard Rock Hotel & Casino Atlantic City has raised the stakes in the city’s gaming landscape with the introduction of its expansive high-limit slot area. Boasting 258 high-limit machines, including 72 newly added slots, this premier gaming space is set to redefine the luxury gaming experience in Atlantic City.
Key Features of the New High-Limit Slot Area:
Hard Rock Atlantic City’s new high-limit slot area stands out as the largest in the city, reflecting the venue’s commitment to providing an exceptional gaming environment. The highlights of this impressive addition include:
Expanded Slot Collection: The introduction of 72 new slots brings the total number of high-limit machines to 258, offering patrons an extensive selection of premium gaming options.
Semi-Private Gaming Rooms: Enhancing the exclusivity of the high-limit area, four semi-private gaming rooms have been created. Each room features two slot machines, LED televisions, and wireless chargers, providing a personalized and luxurious gaming experience.
Statement from George Goldhoff, Hard Rock Atlantic City President:
George Goldhoff, President of Hard Rock Atlantic City, expressed excitement about the unveiling, stating, “At Hard Rock Atlantic City, our commitment to exceptional service sets us apart. We are thrilled to unveil our new high-limit area as we continue to elevate the Hard Rock Atlantic City guest experience to new heights.”
Expansion Beyond Atlantic City:
Beyond Atlantic City, the Hard Rock brand is making significant strides, with the anticipated groundbreaking of Hard Rock Hotel & Casino Tejon in California. Set to commence in December, this $600 million venue is poised to become a prominent entertainment destination, featuring a sizable gaming floor, a luxurious 400-room, 11-story hotel, convention space, an event center, and a restaurant. The project, a collaboration between the Tejon Tribe and Hard Rock International, gained crucial approvals in 2022, paving the way for its development.
Atlantic City Casino Gross Operating Profit in Q3:
While Hard Rock Atlantic City celebrates its latest expansion, the broader Atlantic City casino landscape faced a 7.5% decrease in gross operating profit during Q3 2023 compared to the same period in 2022. Despite this dip, the city’s casinos, including Hard Rock and Ocean Casino Resort, displayed resilience by surpassing Q3 2019 profit levels, indicative of the industry’s post-pandemic recovery.
Hard Rock’s Contribution: Hard Rock Atlantic City contributed significantly to the city’s profitability, with a gross operating profit of $44.3 million, a marginal increase from the previous year.
Ocean Casino Resort’s Growth: Ocean Casino Resort reported a noteworthy gross operating profit of $43 million, marking an impressive 10% increase.
Hard Rock Atlantic City’s unveiling of the largest high-limit slot area in the city exemplifies its dedication to providing a world-class gaming experience. As the venue continues to innovate and expand, it contributes to the broader resurgence of the Atlantic City gaming industry. The success of Hard Rock, coupled with the forthcoming developments in California, positions the brand as a key player in shaping the future of entertainment and hospitality in both local and national contexts.