In a renewed multi-year agreement, Paf, the Nordic gaming company, solidifies its commitment to enhancing the gaming experience on Tallink Grupp’s vessels, particularly those under the Silja Line brand connecting Sweden, Åland, and Finland. The collaboration aims to modernize onboard gaming, introducing new coinless machines with integrated screens to elevate player interaction.
Key Enhancements and Innovations
Christian Lundell, Key Account Manager at Paf, emphasizes the significance of the ‘Customer Journey’ concept, aiming to foster better player interaction and reinforce responsible gaming practices. As part of this initiative, Paf plans to introduce innovative coinless machines with integrated screens, providing a more engaging and seamless gaming experience for passengers. The goal is to create a modernized gaming environment that aligns with evolving player preferences.
Focus on Responsible Gaming
Paf’s dedication to responsible gaming is evident in its previous updates on Tallink’s ships to and from Estonia, where passengers are required to use boarding cards to play on slot machines. This responsible gaming approach ensures a more controlled and monitored gaming environment. Kairi Maidla, Group Entertainment Director at Tallink Grupp, acknowledges the success of achieving higher gaming standards through cooperation with Paf and expresses joint goals to further enhance responsible gaming practices on all ships.
Future Expansion and Diversification
Looking ahead, Paf plans to explore expanding gaming offerings on Tallink Grupp’s vessels, including specific adult-oriented amusement games. This strategic move aims to diversify onboard entertainment options, catering to a broader range of passenger preferences.
Paf’s Broader Mission and Impact
The partnership with Tallink Grupp aligns with Paf’s broader mission as a Nordic gaming company founded in 1966. Paf emphasizes responsible gaming practices and actively contributes funds for societal benefit. Beyond its online gaming operations, Paf’s reach extends to over 30 cruise ships in the Baltic and North Seas, making it a key player in the maritime gaming industry.
Financial Snapshot
In 2022, the Paf Group reported a total turnover of 165.7 million euros and a profit of 44.4 million euros. These financial indicators reflect the company’s robust performance and its ability to navigate the dynamic landscape of the gaming industry.
The extended partnership between Paf and Tallink Grupp signifies a commitment to elevating onboard entertainment experiences through innovative and responsible gaming practices. The introduction of coinless machines with integrated screens and the exploration of new gaming offerings demonstrate Paf’s adaptability to evolving trends and passenger preferences. As the maritime gaming landscape continues to evolve, Paf’s strategic initiatives position it as a key contributor to the enhancement of onboard entertainment across Tallink Grupp’s vessels.