Leading iGaming provider RubyPlay has announced a significant expansion into the Italian market, solidifying its presence through an enhanced partnership with renowned operator PokerStars.
Strengthened Collaboration and Exclusive Game Development
Building on its successful entry earlier this year, featuring popular titles like Shake Shake Money Tree and Diamond Explosion 7s, RubyPlay is set to deepen its collaboration with PokerStars. As part of this extended agreement, RubyPlay is poised to develop exclusive titles tailored specifically for the PokerStars platform.
Introduction of Immortal Ways Franchise
This strategic move comes on the heels of the recent launch of RubyPlay’s Immortal Ways franchise, showcasing the company’s commitment to innovation and delivering diverse and engaging content.
Dr. Eyal Loz on Expansion and Commitment
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed pride in the expansion into the Italian market. He stated, “This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.” Dr. Loz emphasized RubyPlay’s ongoing commitment to global growth in regulated markets, hinting at future introductions in Romania and Spain.
Continued Success and Positive Reception
RubyPlay’s expansion into Italy follows the company’s successful collaborations and strategic initiatives. In September 2023, RubyPlay joined forces with NetBet Italy, integrating over 80 video slot games into the Italian online casino platform. Notable titles like Diamond Explosion 7s, Adventures of Li’l Red, and Rush Fever 7s Deluxe received a positive reception from players.
Additionally, RubyPlay recently entered a partnership with Reevo in August 2023, aiming to make its portfolio of 80+ titles, including True Wild and Cache Rush, accessible to operators globally through a single API integration on the Reevo aggregation platform.
RubyPlay’s expanded collaboration with PokerStars in Italy represents a strategic step in the company’s journey toward global expansion. The emphasis on exclusive game development and the introduction of innovative franchises underscore RubyPlay’s commitment to delivering high-quality and engaging content tailored to diverse markets. As the iGaming landscape continues to evolve, RubyPlay positions itself as a key player in shaping the future of online gaming experiences.