US Integrity (USI) has announced a strategic collaboration with the Missouri Valley Conference (MVC) to provide advanced integrity monitoring services through its proprietary dashboard. The partnership underscores MVC’s commitment to safeguarding the integrity of its sports events amid the evolving landscape of sports betting.
Key Collaboration Details:
Under the agreement, US Integrity will leverage its cutting-edge integrity monitoring services, delivered through a proprietary dashboard, to enhance the protection of MVC sports from potential threats related to sports wagering. The move signifies MVC’s proactive stance in adapting to the dynamic sports betting environment while prioritizing the integrity of its athletic competitions.
Statements from MVC and US Integrity Leadership:
Jill Redmond, MVC Deputy Commissioner, emphasized the significance of the partnership, highlighting MVC’s dedication to ensuring the integrity of all its sports in the face of the rapidly evolving sports betting landscape.
Matthew Holt, CEO and Co-founder of US Integrity, expressed enthusiasm for the collaboration, citing the importance of MVC’s commitment to proactively addressing integrity concerns in the sports wagering space. The partnership aims to provide comprehensive coverage and real-time alerts to bolster the integrity initiatives of MVC.
Recent Developments at US Integrity:
US Integrity has been actively expanding its footprint in the sports integrity space. The recent partnership with Canadian online sportsbook Bet99 and collaboration with Tulane University underscore US Integrity’s role as a key player in the integrity and compliance technology solutions sector.
In October, US Integrity and Odds On Compliance merged their efforts, building on a previous partnership that led to the creation of Secure Sports Solutions (S3). S3, a joint venture, focuses on delivering innovative compliance technology solutions to address the evolving needs of the sports betting industry.
Missouri Gaming Revenue Snapshot:
As of July, Missouri’s 13 casinos reported $168.5 million in adjusted gross revenue, marking a marginal 1% decrease from the previous year. The figures highlight the resilience of the state’s gaming industry despite ongoing fluctuations. Noteworthy performers include Ameristar St. Charles, Hollywood Casino, and Rivers City Casino, contributing to the state’s gaming tax revenue, which reached $35.4 million in July.
The partnership between US Integrity and the Missouri Valley Conference reflects a proactive approach to maintain the integrity of sports in the context of expanding sports betting activities. By leveraging US Integrity’s advanced monitoring services, MVC aims to stay ahead of potential risks and demonstrate a commitment to fair and transparent athletic competitions.