Flutter, a prominent player in the gaming industry, has revealed that its UK and Ireland division successfully raised £8 million ($10.1 million) for charitable causes throughout the year. The fundraising efforts were led by three key brands under the Flutter umbrella – Paddy Power, Sky Betting & Gaming, and Betfair. Each brand initiated distinct campaigns to support various charitable initiatives, showcasing a commitment to social responsibility and community impact.
Paddy Power’s Contribution to Prostate Cancer UK:
Paddy Power announced a significant donation of up to £1 million to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship. The brand pledged to contribute £1,000 for every 180 hit during the tournament, providing a creative and engaging way to raise funds for a crucial cause.
Betfair’s ‘Serial Winners Fund’ in Collaboration with Rachel Blackmore:
Betfair, in collaboration with renowned jockey Rachel Blackmore, launched the ‘Serial Winners Fund.’ This initiative supports both the Injured Jockeys Fund and the Irish Injured Jockeys. The campaign began with an initial donation of £100,000, supplemented by an additional £5,000 for every race Blackmore won between Betfair Chase Day and the Randox Grand National, with the total proceeds evenly distributed between the two charities.
Sky Bet’s ‘Building Foundations Fund’ in Partnership with the EFL:
In November, Sky Bet introduced the ‘Building Foundations Fund’ in partnership with the English Football League (EFL). With a commitment of £6 million, the fund allows the 72 EFL clubs to apply for grants up to £100,000 to invest in various programs and initiatives. Sky Bet plans to invest £1 million per year into the fund, starting from the current season, supporting grassroots football and community development.
Flutter’s CEO Ian Brown on Social Responsibility:
Ian Brown, CEO of Flutter UKI, expressed pride in the division’s achievements throughout the year, emphasizing the positive impact on communities as part of Flutter Group’s Positive Impact Plan. The distinct and impactful campaigns launched by Paddy Power, Betfair, and Sky Betting & Gaming align with causes close to customers and colleagues. Brown highlighted Flutter’s commitment to the highest standards and its dedication to making a lasting positive impact.
Additional Charitable Initiatives and Events:
Flutter’s commitment to social responsibility extended beyond individual brand campaigns. The company organized its inaugural Charity Ball in Dublin in September to support Bumbleance. In November, Flutter hosted its Annual Charity Gala in Leeds, contributing to the Children’s Heart Surgery Fund in Yorkshire. Other notable contributions throughout the year, including the re-launch of Cash4Clubs, further showcase Flutter’s dedication to charitable causes.
Flutter’s UK and Ireland division’s impressive fundraising of £8 million for charitable initiatives in 2023 reflects the company’s unwavering commitment to social responsibility. Through creative and impactful campaigns led by its key brands, Flutter has made significant contributions to causes that resonate with its customers and communities. The diverse range of initiatives underscores the company’s dedication to making a positive and lasting impact on society while maintaining the highest standards in the gaming industry.