The Ultimate Fighting Championship (UFC) has entered into an exciting multi-year partnership with Roobet.fun, a leading free-to-play social casino platform. This collaboration is set to enhance the fan experience by integrating Roobet.fun branding across select UFC Pay-Per-Views, Fight Nights, and digital platforms.
Brand Exposure:
Roobet.fun will take center stage with Octagon branding during key UFC Pay-Per-Views and Fight Nights, providing the platform with prominent visibility. This strategic positioning aims to introduce the UFC’s global audience to the engaging world of Roobet.fun, offering a unique and immersive social casino experience.
Embedded Series and Collaborative Content:
As part of the partnership, Roobet.fun will serve as a Presenting Partner for select episodes of UFC’s Embedded series. This collaboration extends to joint content creation, leveraging UFC-owned social media channels and digital platforms to reach a diverse and expansive audience.
Fan Engagement and Sweepstakes:
UFC and Roobet.fun are set to engage fans through sweepstakes packages featuring coveted prizes such as tickets to live UFC events, exclusive post-fight Octagon tours, and visits to the UFC Performance Institute in Las Vegas. This fan-centric approach enhances the partnership’s appeal, providing audiences with unique opportunities to connect with the UFC and Roobet.fun.
Brand Ambassador Fund:
The collaboration includes an annual Brand Ambassador fund, earmarked for special appearances, content creation, and campaigns featuring UFC athletes. This fund underscores the commitment of both entities to elevate fan experiences and create compelling narratives around UFC athletes.
Enthusiastic Endorsements:
Grant Norris-Jones, Senior Vice President of Global Partnerships at UFC, expressed excitement about welcoming Roobet.fun as an official UFC partner. He highlighted the platform’s innovative approach to online gaming and its potential to resonate with UFC fans worldwide.
Anthony Brennan, Co-founder and Head of Partnerships at Roobet.fun, emphasized the platform’s dedication to providing UFC fans with groundbreaking experiences. He underlined Roobet.fun’s commitment to delivering exciting, free games and prizes, offering UFC enthusiasts an unparalleled social casino adventure.
As UFC and Roobet.fun join forces, fans can anticipate a dynamic fusion of combat sports and innovative gaming experiences. This multi-faceted partnership not only brings Roobet.fun to the forefront of UFC events but also demonstrates a shared commitment to engaging and rewarding fans in ways that transcend traditional boundaries.