In a strategic move to enhance the guest experience and loyalty offerings, MGM Resorts has revealed that The Cosmopolitan of Las Vegas will seamlessly transition from the Identity loyalty program to the acclaimed MGM Rewards program, effective February 1, 2024. The transition promises a smooth and rewarding experience for existing Identity members.
Key Highlights of the Transition:
Effective Date: The transition to the MGM Rewards loyalty program at The Cosmopolitan is scheduled to commence on February 1, 2024.
Continuity for Identity Members: Identity members can continue to play and earn with Identity until the transition date, and their earnings will be duly recognized when determining MGM Rewards Tier Status in 2024.
Unified Reward System: Following the transition, all MGM Rewards members will earn and utilize MGM Rewards Points, Slot Dollars, and Tier Credits seamlessly at The Cosmopolitan.
MGM Rewards Expansion and Collaboration with Marriott International:
Strategic Licensing Agreement: MGM Resorts has entered into an exclusive long-term strategic licensing agreement with Marriott International, leading to the creation of the MGM Collection with Marriott Bonvoy.
Launch Date: The MGM Collection with Marriott Bonvoy is set to launch in October 2023, encompassing 17 MGM resorts. These resorts will be gradually available for booking on Marriott’s digital platforms, with full availability expected by the end of the year.
Enhanced Guest Options: This collaboration enhances guest options, allowing them to book MGM resorts through both Marriott’s and MGM Resorts’ respective digital channels.
MGM Resorts’ Tech Policy Update for Table Games:
Introduction of New Policies: In April, MGM Resorts International implemented updated policies related to table games and guest technology use.
Photography and Streaming Guidelines: According to the revised policies, players are permitted to take photos, videos, and stream, provided it does not interfere with the game, and explicit permission from the casino is obtained.
Statement from MGM Resorts:
Steve Zanella, Chief Commercial Officer for MGM Resorts, expressed excitement about The Cosmopolitan’s transition to MGM Rewards, emphasizing the added opportunities it brings for both gaming and non-gaming patrons. He highlighted the significance of The Cosmopolitan’s inclusion in the MGM Rewards program as a pivotal milestone in refining the loyalty program experience.
MGM Resorts’ strategic initiatives, including the seamless transition of The Cosmopolitan to MGM Rewards and the exclusive collaboration with Marriott International, underscore the company’s commitment to providing an unparalleled guest experience. As the hospitality landscape evolves, these endeavors position MGM Resorts as a leader in loyalty offerings and guest satisfaction, setting the stage for an exciting chapter in the hospitality and gaming industry.