Leading online betting and gaming brand, Betway, has secured a multi-year deal to become the Official Betting Partner of the National Bank Open presented by Rogers in Toronto. The agreement enhances Betway’s global tennis sponsorships, positioning the brand prominently as an integral part of the ATP Masters 1000 tournament. The event is scheduled to take place from August 5 to August 13 at the Sobeys Stadium in Toronto, featuring top-tier tennis talent and attracting a dedicated fan base.
Key Sponsorship Details:
High-Profile Visibility: Betway’s partnership includes courtside visibility with prominent branding on the backwall surrounding the stadium, providing extensive exposure to the engaged audience attending the National Bank Open.
Multi-Year Commitment: The multi-year agreement underscores Betway’s commitment to establishing enduring partnerships within the tennis landscape. This addition to its sponsorship portfolio further solidifies the brand’s presence in the global sports sponsorship arena.
Tennis Prestige: The National Bank Open, with its rich history and significance in the world of tennis, represents a strategic choice for Betway. The tournament’s status as an ATP Masters 1000 event adds to the prestige of Betway’s sponsorship portfolio.
Statements from Key Figures:
Anthony Werkman, CEO of Betway Group: Emphasized Betway’s excitement about joining forces with the National Bank Open, highlighting the tournament’s historical significance and its popularity among tennis enthusiasts. Werkman positioned Betway as the leading betting brand in tennis.
Rob Swann, Chief Commercial Officer of Tennis Canada: Expressed delight in partnering with Betway, welcoming the brand to the esteemed group of corporate partners. Anticipated a collaborative effort to enhance the event experience for tennis fans.
Betway’s Diverse Sports Sponsorships:
Beyond tennis, Betway boasts an extensive international sports sponsorship portfolio, covering prominent events and leagues such as the Premier League, Bundesliga, La Liga, cricket in South Africa, and the newly named Major League Cricket Powered by Betway. The brand is actively involved in multiple sports verticals, solidifying its position as a key player in the global sports betting and gaming industry.
Betway’s strategic move to expand its tennis sponsorships by partnering with the National Bank Open aligns with the brand’s commitment to diverse and high-profile sports engagements. As Betway continues to enhance its global presence, such strategic partnerships contribute to its recognition as a leading betting and gaming brand, offering unique experiences to sports enthusiasts worldwide.