Wazdan, a prominent gaming supplier, has unveiled a strategic partnership with Spanish iGaming operator Gran Madrid Casino Online. Through the aggregator Light & Wonder, Wazdan aims to provide Gran Madrid Casino Online access to its diverse suite of gaming products. This collaboration marks a significant milestone for Wazdan as it extends its presence in the Spanish market, following recent successful partnerships in other regions. The Chief Commercial Officer of Wazdan, Andrzej Hyla, sees this collaboration as a pivotal moment for the company’s expansion efforts.
Wazdan’s Ongoing Expansion:
This partnership with Gran Madrid Casino Online follows Wazdan’s recent collaboration with Kindred, opening doors to territories like Malta, the UK, and the Netherlands. The agreement enabled players on various platforms, including Otto Kasino, Huone, Unibet, Maria, and Bingo.com, to access Wazdan’s innovative gaming mechanics. In November 2023, Wazdan targeted the Italian iGaming sector through a partnership with Netwin, further expanding its global footprint and offering its portfolio of games to Italian players.
Gran Madrid Casino Online’s Strategy:
Gran Madrid Casino Online has been actively enhancing its gaming portfolio for Spanish players. The casino previously integrated exclusive content from Bragg Gaming to diversify its offerings. Jose Felix Herreros, Country Manager at Gran Madrid Casino Online, highlighted the strategic importance of collaborations, stating that the addition of Bragg’s comprehensive range of titles allowed the casino to provide unique gaming experiences to its customers.
Strategic Collaboration Importance:
Jose Felix Herreros emphasizes the importance of strategic collaborations in the iGaming space. As Gran Madrid Casino Online continues to grow its brand, partnerships with providers like Bragg Gaming and now Wazdan play a crucial role in expanding the gaming portfolio, attracting new players, and providing enhanced gaming experiences to the Spanish audience.
Wazdan’s partnership with Gran Madrid Casino Online signifies a strategic move to solidify its presence in the Spanish market, aligning with the company’s global expansion strategy. As the gaming supplier continues to form key collaborations, the Spanish market represents a significant frontier for growth. Gran Madrid Casino Online’s focus on enriching its gaming offerings through exclusive content partnerships highlights the competitive and dynamic nature of the iGaming industry. This collaboration is poised to contribute to the success and growth of both Wazdan and Gran Madrid Casino Online in the vibrant Spanish gaming landscape.