Operator CopyBet has announced the introduction of its sportsbook into the Irish market, marking its debut in the country. This expansion includes the incorporation of two popular Irish sports, Gaelic football and hurling, alongside a diverse range of other sports covered by the platform. The move follows strategic partnerships with former Ireland goalkeeper Shay Given and Irish jockey Jonathan Burke, both serving as brand ambassadors to enhance the platform’s engagement with Irish sports enthusiasts.
Key Features of Expansion:
CopyBet’s entry into the Irish market is characterized by the inclusion of Gaelic football and hurling in its sportsbook, acknowledging the significance of these sports in the local culture. This expansion aligns with CopyBet’s commitment to providing a unique platform that caters to the diverse interests of Irish bettors. The addition of these sports reflects the platform’s adaptability and responsiveness to the specific preferences of the Irish audience.
Brand Ambassadors’ Role:
The presence of notable Irish sports figures as brand ambassadors contributes to CopyBet’s strategic approach in the Irish market. Shay Given, former Ireland goalkeeper, offers weekly tips and opinions on the CopyBet website and social media channels, enhancing the platform’s engagement with customers. The recent addition of Irish jockey Jonathan Burke as a brand ambassador further strengthens CopyBet’s connection with the Irish sports community, as he shares insights into the world of jump racing.
Strategic Expansion and Exciting Opportunities:
Anton Ivanov, Business Development Director at CopyBet, expresses delight in the platform’s expansion into the Irish betting market. He emphasizes CopyBet’s unique platform, which enhances the betting experience, and sees the move into Ireland as an exciting opportunity, especially with numerous major sporting events scheduled for 2024. This expansion aligns with CopyBet’s broader strategy to grow its brand presence in Europe.
Ambassador Statements:
Shay Given, CopyBet brand ambassador, conveys excitement about working with CopyBet as it enters the Irish market. Given highlights the anticipation for a year filled with major sporting events and encourages followers to look out for his predictions on the CopyBet blog and social media channels. The engagement of brand ambassadors reflects CopyBet’s commitment to connecting with the Irish audience through respected and influential figures in the sports community.
Strategic Partnerships:
The article also mentions CopyBet’s recent partnership with PA Betting Services (PABS) in mid-November, marking the platform’s entry into horseracing within its betting platform. This strategic collaboration further diversifies CopyBet’s offerings, demonstrating its commitment to expanding its portfolio and engaging with a wider audience.
CopyBet’s entry into the Irish market with the inclusion of Gaelic football and hurling in its sportsbook, coupled with the presence of esteemed brand ambassadors, underscores the platform’s strategic approach to cater to local interests and preferences. As CopyBet continues its expansion, the collaboration with renowned sports figures and strategic partnerships positions the platform for growth and success in the dynamic Irish betting landscape.