Bragg Gaming Group, a prominent player in the iGaming industry, has announced a comprehensive global content distribution agreement with PokerStars, a flagship brand under the Flutter Entertainment umbrella. This strategic partnership will see Bragg Gaming provide a diverse range of its games to PokerStars’ global customer base, marking a significant milestone in the collaboration between the two entities.
Global Roll-Out Strategy:
Bragg Gaming anticipates commencing its European roll-out with PokerStars in the coming weeks, targeting key markets such as the UK, Italy, Portugal, Spain, Denmark, Sweden, and the Czech Republic. Following the European launch, the partnership will extend its reach to the United States, including New Jersey, Michigan, and Pennsylvania. This global expansion underscores the ambition of both Bragg Gaming and PokerStars to provide unique and engaging content to players worldwide.
Featured Games and Exclusive Content:
The agreement encompasses a selection of games from Bragg Studios, featuring titles such as Fairy Dust and Mystery Mine from Atomic Slot Lab, and Sea of Plenty from Indigo Magic. Additionally, PokerStars will gain access to exclusive content from Bragg’s Powered by Bragg portfolio, including the captivating Devil’s Lock from Bluberi. This diverse offering aims to enhance the gaming experience for PokerStars’ players across multiple regions.
Lara Falzon, President, and COO at Bragg Gaming Group expressed enthusiasm about partnering with PokerStars, a globally recognized operator and a key brand within the Flutter Entertainment group. She highlighted the alignment of this collaboration with Bragg’s growth strategy, emphasizing the company’s dedication to working with major strategic partners to expand its market presence.
Expanding Presence with FanDuel:
Bragg Gaming’s recent launch of its proprietary content and Remote Games Server (RGS) technology with FanDuel Group in Michigan and Connecticut further solidifies its market presence. This extension of the collaboration builds upon the existing partnership between the two entities in North America, where Bragg’s Spin Games content is already live with FanDuel in New Jersey and Ontario.
As Bragg Gaming Group continues to forge partnerships with industry leaders like PokerStars and FanDuel, the company positions itself as a key player in the global iGaming landscape. The strategic collaboration with PokerStars signifies a mutual commitment to delivering exceptional gaming experiences to players across various markets, setting the stage for further growth and innovation in the dynamic world of online gaming.