Casumo, a leading online casino operator, has bolstered its dedication to responsible gaming and compliance by extending its partnership with Neccton, facilitated by OpenBet. The collaboration involves the integration of Neccton’s advanced AI-enabled responsible gaming and anti-money laundering (AML) solutions across multiple jurisdictions, including the UK, Sweden, Ontario, Gibraltar, Spain, and Malta.
Expanded Collaboration Overview:
Casumo’s extended collaboration with Neccton signifies a strategic move to enhance responsible gaming and AML measures in regulated markets. Neccton, renowned for its AI-driven solutions, will provide its compliance software to engage with Casumo’s customers through real-time messaging. This includes innovative strategies such as inbox and pop-up messages to promptly detect and communicate potential problem gambling risks.
Technology and Player Protection:
Dr. Michael Auer, Managing Director of Neccton, emphasizes the value of technology in prioritizing player protection globally. Neccton’s all-in-one solution, equipped with player profiling and comprehensive reporting capabilities, aims to not only elevate the overall betting experience for Casumo users but also ensure the utmost security. The integration of Neccton’s software aligns with the industry’s commitment to fostering safer gambling practices.
Casumo’s Commitment to Player Safety:
Sandhya Singh, Chief Customer Experience Officer at Casumo, underscores player protection as an integral part of the company’s ethos. Neccton’s proven leadership in responsible gaming, based on behavioral research, aligns with Casumo’s goal of establishing a long-term, sustainable relationship with players. The proactive monitoring and personalized feedback provided by Neccton’s technology empower customers to make informed decisions about their gaming activities, contributing to a safer and more enjoyable experience on the Casumo platform.
Market Expansion and Content Integration:
Casumo’s commitment to enhancing the gaming experience extends beyond responsible gaming. The recent expansion of gaming offerings in Spain, achieved through the integration of content from MGA Games, showcases Casumo’s dedication to providing a diverse and engaging platform for its clients. This expansion grants users access to 18 new games, further enriching the overall gaming portfolio.
Acquisition by OpenBet:
In June 2023, OpenBet, a prominent player in the industry, acquired Neccton. The integration of Neccton’s technology into Casumo’s operations aligns with the broader industry trend where leading companies leverage advanced AI solutions to analyze player behavior in real-time. This approach has been successfully employed by industry giants such as DraftKings, FanDuel, and Entain.
Casumo’s extended partnership with Neccton, facilitated by OpenBet, marks a significant step in reinforcing responsible gaming practices and AML compliance. By integrating cutting-edge technology, Casumo aims to prioritize player protection and foster safer gambling experiences globally. This collaborative effort reflects the industry’s commitment to leveraging innovative solutions to ensure the security and well-being of online gaming enthusiasts. As Casumo continues to expand its market presence and enrich its gaming offerings, the emphasis on responsible gaming remains at the forefront of its strategic initiatives.