The Department of Tourism in the Philippines, under the leadership of Christina Frasco, has set an ambitious target of 7.7 million international visitor arrivals in 2024, reflecting a notable 50% increase from the achievements of 2023. This positive outlook follows the nation’s surpassing of its 2023 target of 4.8 million arrivals, reaching 5,069,752 visitors since January, as reported by the Philippine News Agency.
Exceeding 2023 Targets:
The Philippines has demonstrated resilience in its recovery from the challenges posed by the global pandemic, notably exceeding its 2023 target with a total of 5,069,752 arrivals.
Tourism chief Christina Frasco emphasized the commitment to pushing efforts to achieve the 2024 target, acknowledging that while it does not match pre-pandemic numbers, the nation is determined to activate convergences with various government agencies.
Visionary Leadership and Transformation Plans:
Christina Frasco credited the “visionary leadership” of President Ferdinand ‘Bongbong’ Marcos Jr., noting that the nation is beginning to witness the positive outcomes of transformation plans implemented under his guidance.
The commitment to reaching ambitious tourism targets is underlined by collaborative efforts with government agencies, showcasing a comprehensive approach to bolster the tourism sector.
Breakdown of 2023 Arrivals:
Out of the 5,069,752 arrivals in 2023, 91.9% (4,658,123) were foreign tourists, with the remainder being foreign-based Filipinos.
South Korea emerged as the leading tourism market, contributing 1,341,029 arrivals, followed by the United States (836,694), Japan (285,655), China (252,171), and Australia (238,487).
Optimism and Government Initiatives:
The positive forecast for 2024 reflects the Philippines’ determination to revive its tourism industry and further contribute to the nation’s economic recovery.
Frasco expressed confidence in the nation’s ability to achieve these targets, citing the collective efforts and strategic plans in place.
The Philippines sets its sights on a robust revival of its tourism sector by targeting 7.7 million international visitors in 2024, showcasing a remarkable 50% increase over the accomplishments of the previous year. The nation’s commitment to collaboration, strategic planning, and the visionary leadership of President Marcos Jr. positions it on a trajectory towards sustained growth, fostering optimism for a flourishing tourism industry in the years to come.