EveryMatrix’s sportsbook division, OddsMatrix, has introduced a game-changing feature just in time for the 2023-24 football season: OddsMatrix Fast Markets. This innovative offering empowers operators to provide a dynamic range of real-time, instant betting options, enhancing the in-play betting experience for sports enthusiasts. With a focus on individual game moments, Fast Markets opens up new avenues for operators to capitalize on in-game action, creating a potential surge in revenue streams.
Overview of OddsMatrix Fast Markets:
OddsMatrix Fast Markets emerges as a cutting-edge addition to the sports betting landscape, allowing operators to diversify their in-play betting offerings. By facilitating real-time, instant betting options at key moments during a match, Fast Markets aims to elevate the user experience and capture the excitement of the game in a more granular and engaging manner.
Betting Options and Time Ranges:
One of the standout features of Fast Markets is its flexibility in providing various betting options across different time ranges. Operators can tailor the experience with fixed time ranges of 5, 10, and 15 minutes, as well as rolling five-minute intervals. This adaptability ensures that users have a plethora of choices to engage with the platform, fostering a more personalized and dynamic betting experience.
Expansion Beyond Football:
While the initial launch focuses on football, OddsMatrix has ambitious plans to expand Fast Markets to encompass other sports. Future phases will see the integration of this innovative feature into basketball, tennis, and a range of major U.S. sports. This expansion reflects a commitment to staying at the forefront of the industry, meeting the evolving preferences of sports bettors.
CEO Insights:
Tor Skeie, CEO of OddsMatrix, emphasizes the significance of Fast Markets in the realm of in-play betting. Describing micro markets as a subset of in-play betting, Skeie notes their surging popularity and positions Fast Markets as a strategic move to meet the growing demand. He envisions a continuous evolution of betting options, particularly in U.S. sports where micro betting has already demonstrated substantial increases in betting volumes for tier-1 brands.
Real-Time Continuous Betting Opportunities:
Fast Markets not only captures the essence of iGaming’s real-time continuous betting but also combines it with the strategic skill inherent in traditional sports betting. This unique blend aims to cater to a diverse audience, blending the thrill of instant bets with the strategic elements that define the sports betting experience.
Future Roadmap:
Looking ahead, OddsMatrix has a comprehensive roadmap for Fast Markets, with plans to introduce more betting options across various sports in the coming months. The focus, particularly on U.S. sports, acknowledges the significant impact micro betting has had on betting volumes for leading brands and underscores the platform’s commitment to staying ahead of industry trends.
OddsMatrix Fast Markets emerges as a game-changer for the 2023-24 football season, reshaping the landscape of in-play betting. Its dynamic range of real-time, instant betting options, coupled with the promise of future expansions into additional sports, positions OddsMatrix at the forefront of innovation. As the platform continues to evolve and cater to the preferences of sports enthusiasts, the industry can anticipate a new era of engagement and excitement in the world of sports betting.