In a strategic move to enhance player engagement across various gaming products, Xtremepush, a leading customer engagement platform, has forged a partnership with The Pools. The Pools, which recently relaunched with a new app, aims to leverage Xtremepush’s suite of solutions to create a player-focused experience in sports betting, casino, and lottery.
Strategic Partnership Overview:
Xtremepush has entered into a partnership with The Pools, aligning with the latter’s recent app relaunch.
The partnership strategically incorporates Xtremepush’s customer engagement solutions to implement a player-centric approach across The Pools’ diverse gaming products.
Comprehensive Solutions from Xtremepush:
The Pools will adopt Xtremepush’s suite of solutions, encompassing optimization and automation CRM tools, along with a Customer Data Platform (CDP) for personalized messaging.
Xtremepush’s comprehensive solutions aim to enhance player activation, retention, CRM, and loyalty for The Pools.
Free-to-Play (F2P) Games Development:
Xtremepush will develop free-to-play games for The Pools, adding an engaging dimension to its gaming offerings.
The inaugural F2P game, “Football Squares,” introduces a bingo-style scratch card covering football events on specific days, providing an interactive and entertaining experience for players.
Real-time Insights Through CRM Platform:
Leveraging Xtremepush’s CRM platform, The Pools will gain real-time insights into player behavior and preferences.
This data-driven approach enables The Pools to tailor its offerings and communications, fostering a more personalized and engaging relationship with its player base.
Xtremepush’s Significance in the Partnership:
Rob Pryce, Chief Revenue Officer at Xtremepush, underscores the significance of the partnership with The Pools, marking one of the first integrations of Xtremepush’s fully unified platform since the acquisition of Thunderbite earlier in the year.
Xtremepush views The Pools, with its iconic brand, as a valuable partner in the digital transformation of their business.
Endorsement from The Pools:
Steve Talbot, Chief Commercial Officer at The Pools, acknowledges Xtremepush’s unified platform as a game-changer in activation, retention, CRM, and loyalty.
The Pools expresses excitement about being the first company to fully integrate Xtremepush’s advanced engagement solutions.
Broader Business Landscape:
This partnership follows Xtremepush’s recent expansion into the Brazilian market through collaboration with Playr.Bet, aiming to enhance marketing ROI and player retention across various iGaming platforms.
The Pools, celebrating its centenary season in 2022, launched a promotional campaign offering 10,000 free entries to its ‘Classic Pools’ game, featuring football legend Michael Owen. This initiative aimed at attracting new players while honoring the brand’s rich legacy.
The collaboration between Xtremepush and The Pools signifies a strategic alignment to revolutionize player engagement in the dynamic landscape of online gaming. With Xtremepush’s advanced solutions and The Pools’ commitment to a player-centric approach, the partnership is poised to redefine the digital gaming experience. As Xtremepush continues to make strides in global markets, and The Pools enhances its offerings, players can anticipate a more personalized, interactive, and enjoyable gaming journey.