Wizard Games, a subsidiary of NeoGames, has marked its debut in Atlantic Canada through a partnership with Atlantic Lottery (AL). This collaboration introduces popular titles such as Spirit of Mustang and Flamin’ 7’s to AL customers via Pariplay’s Fusion aggregation platform. AL, owned by the four Atlantic provinces, directs 100% of its profits back to the region.
NeoGames’ Expansion and AL’s Gaming Portfolio:
NeoGames’ subsidiary, Wizard Games, extends its footprint in the Canadian market by making its debut with AL. The inclusion of engaging titles like Spirit of Mustang and Flamin’ 7’s enhances AL’s gaming portfolio, offering a diverse range of options to players in Atlantic Canada.
Platform Integration and Partnerships:
Wizard Games initially introduced its content to Ontario’s igaming market in April 2022, gaining approval from the Alcohol and Gaming Commission of Ontario. Through integration with Pariplay’s Fusion igaming content aggregation platform, Wizard Games collaborated with operators 888casino and BetMGM. This successful integration paved the way for Wizard Games to bring its exciting portfolio to AL customers.
AL’s Commitment to Player Experience:
Michael MacKinnon, VP of Product at Atlantic Lottery, expresses excitement about the partnership, emphasizing the offering of forward-thinking and engaging titles to players in the region. The commitment to providing a diverse and high-quality gaming experience aligns with AL’s mission to enhance customer satisfaction.
Wizard Games’ Global Success and Future Prospects:
Benedict McDonagh, Managing Director at Wizard Games, highlights the studio’s dedication to raising the bar and entertaining players globally. With notable success in North America and Canada, Wizard Games sees this partnership with AL as a significant milestone, anticipating further growth and success.
Pariplay’s Strategic Position in the Canadian Market:
Shivan Patel, VP of North America at Pariplay, underscores the importance of the Canadian market. The successful integration with AL reflects Pariplay’s commitment to delivering market-leading offerings of in-house content, ensuring an exciting gaming experience for players in Atlantic Canada.
Previous Collaborations and Market Presence:
Wizard Games’ previous agreement with BetMGM to provide content to players in New Jersey highlights the studio’s strategic partnerships and market penetration. These collaborations contribute to Wizard Games’ growing presence in the competitive online gaming industry.
Wizard Games’ entry into Atlantic Canada through its partnership with Atlantic Lottery signifies a new chapter in the region’s gaming landscape. The availability of Spirit of Mustang and Flamin’ 7’s on AL’s platform enhances the gaming experience for players. With a track record of success in North America and strategic collaborations, Wizard Games, backed by NeoGames, is poised for further growth. The partnership with AL, which prioritizes player satisfaction, is a testament to the studio’s commitment to delivering innovative and engaging gaming content to diverse audiences.