In a move to further captivate sports enthusiasts and expand its content portfolio, DraftKings has announced the launch of a live daily studio show titled “GoJo and Golic” on the DraftKings Network. The show, featuring TV and radio hosts Mike Golic and Mike Golic Jr., promises engaging discussions on sports and culture, coupled with interviews with industry influencers. With an innovative approach to fan engagement, DraftKings aims to create appointment viewing and listening, providing compelling programming for its audience.
Key Details:
Show Hosts: Mike Golic and Mike Golic Jr.
Show Title: GoJo and Golic
Air Time: Weekday mornings from 8 am to 10 am ET
Platform: Samsung TV Plus and DraftKingsNetwork.com
Availability: Audio versions on Spotify and Apple
Show Dynamics:
The dynamic father-son duo, Mike Golic and Mike Golic Jr., will lead the two-hour live show, covering a spectrum of sports storylines and cultural topics. The program promises to be more than a typical sports show, incorporating engaging discussions and insightful interviews. Jessie Coffield will join the conversation from the DraftKings studio in Boston, while the Golics will be based in Arizona, California, and occasionally in South Bend during the college football season.
DraftKings Network Expansion:
Stacie McCollum, Vice President of Content at DraftKings, expressed excitement about expanding GoJo’s presence on DraftKings Network. The move to reunite father and son in a daily morning show exclusively on video aligns with DraftKings’ commitment to delivering diverse and compelling programming. Since the network’s launch in May, DraftKings has been steadily expanding its video offerings, catering to the preferences of the “in on the action fan.”
Quotes from Key Figures:
Stacie McCollum: “The Golics have been synonymous with morning sports television for more than a decade, so adding GoJo and Golic to our lineup instantly creates appointment viewing and listening for our audience.”
Mike Golic Sr.: “Mike and I look forward to not only entertaining our fans with this new show but also meeting them on the platforms where they consume content.”
Mike Golic Jr.: “Working with my dad in this capacity has always been the best thing I’ve been able to do professionally. I’m excited for the opportunity and appreciate the platform DraftKings has provided us in reaching sports fans everywhere.”
DraftKings Network Milestone:
DraftKings Network, the first US sportsbook 24/7 FAST channel on Samsung’s streaming platform, made its debut in May 2023. The addition of “GoJo and Golic” further enriches DraftKings’ content offerings, catering to the diverse preferences of sports fans.
Expansion into Kentucky Sports Betting Market:
In a parallel development, DraftKings has inked a deal with ECL Corbin to enter the mobile sports betting market in Kentucky. With in-person sports betting set to launch in the state on September 7, mobile operations will commence on September 28. This strategic move positions DraftKings to leverage the growing opportunities in the Kentucky sports betting landscape.
DraftKings continues to make waves in the sports and entertainment industry with the introduction of “GoJo and Golic.” The morning show not only brings together experienced hosts in an engaging format but also reinforces DraftKings’ commitment to offering diverse and captivating content. As the sportsbook giant expands its footprint into new markets, including Kentucky, the fusion of compelling programming and strategic partnerships is poised to propel DraftKings to new heights in the dynamic world of sports entertainment.