MGM Resorts International and BetMGM have unveiled a responsible gaming campaign, centered on promoting GameSense, at nine National Football League (NFL) stadiums during the upcoming football season. This initiative underscores the commitment of both entities to prioritize responsible gaming practices and addresses the evolving landscape of online gambling and sports betting legalization. The campaign will be featured at prominent NFL venues, including Allegiant Stadium, MetLife Stadium, and Ford Field.
Promotion of GameSense:
The primary focus of the campaign is to raise awareness about responsible gaming through the promotion of GameSense. This responsible gaming program, developed by the British Columbia Lottery Corporation (BCLC) and licensed to MGM Resorts and BetMGM, aims to provide users with the tools and information necessary for a safe and enjoyable gaming experience. GameSense will be prominently featured at Acrisure Stadium, Empower Field at Mile High, and other NFL stadiums, reminding football fans to engage in betting responsibly.
Financial Commitment and Funding:
MGM Resorts and BetMGM are allocating more than $1 million annually to fund responsible gaming and problem gambling initiatives. This financial commitment reflects the industry’s recognition of the importance of promoting responsible gaming practices and ensuring a safe environment for both customers and operators. The collaboration between MGM Resorts and BetMGM highlights the industry’s collective responsibility to address evolving challenges related to online gambling and sports betting.
Industry Collaboration and Stakeholder Engagement:
The announcement underscores the essential role of collaboration among gaming operators and stakeholders to prioritize responsible gaming. The American Gaming Association (AGA) commended MGM Resorts and BetMGM for their dedication to advancing responsible gaming, emphasizing the significance of industry-wide commitments. The spirit of Responsible Gaming Education Month is exemplified through ongoing efforts to elevate responsibility in the gaming industry.
GameSense Program Overview:
GameSense serves as a comprehensive responsible gaming program, offering practical tools and resources to users. Developed by the BCLC and licensed to MGM Resorts and BetMGM, GameSense is designed to enhance awareness and promote responsible gambling behavior. The program aligns with the broader industry trend of incorporating responsible gaming measures into the user experience, fostering a culture of safer gambling practices.
Financial Performance and Record Revenue:
MGM Resorts International reported robust financial results for Q2, with record revenue reaching $3.9 billion, signifying a notable 21% increase compared to the same period in the previous year. The revenue breakdown across key divisions, including Las Vegas, US regional operations, and MGM China, provides insight into the company’s diversified revenue streams and the positive impact of eased travel restrictions in key markets.
MGM Resorts International and BetMGM’s joint responsible gaming campaign at NFL stadiums represents a proactive step toward promoting safer gambling practices. The commitment of over $1 million annually demonstrates the industry’s dedication to responsible gaming initiatives. As the gaming landscape continues to evolve, this collaboration sets a precedent for prioritizing user safety and enjoyment in the dynamic intersection of sports, gaming, and entertainment.