Following the acquisition of Intouch Games by Skywind earlier this year, the company has undergone a comprehensive review, leading to significant changes aimed at enhancing working practices and overall efficiency. In a statement provided to Gambling Insider, Skywind acknowledged the transformative process, emphasizing a commitment to future growth, the development of a top-tier team, and the pursuit of excellence in both quality and performance.
Business Revitalization Post-Acquisition:
Skywind’s acquisition of Intouch Games in June 2022 marked a strategic move to strengthen its B2C presence in the UK, Europe’s largest market. The subsequent review has been instrumental in identifying areas for improvement and implementing changes to optimize business operations. The focus on refining working practices, particularly within the Customer Service Team, underscores Skywind’s dedication to elevating its business to new heights.
Prior Challenges and Regulatory Compliance:
Intouch Games faced regulatory challenges in 2021, resulting in a £3.4 million ($4.7 million) fine from the Gambling Commission. The penalties were linked to social responsibility, money laundering, and marketing failures. In response, Intouch Games was required to engage independent auditors to conduct an audit, ensuring full compliance with Licence Conditions and Codes of Practice. Skywind’s acquisition presented an opportunity for a fresh start and a strategic realignment of the business.
Strategic Focus on Growth:
The statement from Skywind explicitly highlights the company’s forward-looking perspective, emphasizing a strong commitment to future growth. The acquisition of Intouch Games not only granted Skywind access to a portfolio of unique games but also incorporated a team of 500 employees across multiple locations, including the UK, Cyprus, Romania, Vietnam, and Taiwan. The strategic vision includes positioning the company as a key player in the dynamic and competitive European gaming market.
Partnerships and Expanding Reach:
Skywind’s growth strategy extends beyond internal optimizations. In September, NetBet Italy entered into a partnership with Skywind, incorporating selections from Skywind’s diverse games catalogue into its platform. This collaboration reflects Skywind’s proactive approach to expanding its market reach and solidifying its presence within the gaming industry.
Commitment to Quality and Performance:
The commitment to developing a first-class team and business underscores Skywind’s dedication to achieving the highest levels of quality and performance. The transformative changes implemented through the review are aligned with this commitment, creating a foundation for sustained success in a dynamic and evolving industry.
Skywind’s strategic review of Intouch Games signifies a pivotal moment in the company’s trajectory. The emphasis on improvements in working practices, efficiency, and the Customer Service Team showcases a commitment to excellence. As Skywind positions itself for future growth and success in the European gaming market, the acquisition of Intouch Games serves as a strategic stepping stone. With a renewed focus on quality, performance, and compliance, Skywind is poised to navigate the challenges of the industry and emerge as a key player in the evolving landscape of online gaming.