Playtech, a leading gambling technology company, has extended its iPoker network through a strategic partnership with Lottomatica, a prominent Italian operator. This collaboration follows the recent launch of Goldbet.it and demonstrates Playtech’s commitment to expanding its presence in the Italian market.
Growth in Italian Market:
Lottomatica, a well-established brand in Italy and part of the Gamenet Group, has joined forces with Playtech to leverage the iPoker network. This move aligns with Playtech’s strategy to strengthen its position in the Italian online gambling sector.
Operator Background:
Lottomatica boasts a strong heritage and a significant presence in Italy, ranking among the top five poker operators in the country for both 2021 and 2022. The operator’s decision to choose Playtech reflects the latter’s commitment to the Italian market and its reputation as a leading provider.
Playtech’s Perspective:
Marat Koss, VP of Interactive Gaming at Playtech, expressed pride in welcoming Lottomatica to the iPoker network. Koss highlighted the ongoing expansion of Playtech’s Italian network and emphasized the company’s dedication to the Poker product and network. The partnership with Lottomatica is seen as a testament to Playtech’s long-term vision for the Italian market.
Lottomatica’s Expectations:
Alessandro Fiumara, Managing Director Betting & Digital Italy at Lottomatica, conveyed the operator’s delight in partnering with Playtech and becoming part of the largest iPoker network in Italy. Fiumara emphasized the natural synergy between the two companies, with over 50 years of combined experience, and expressed optimism about the collaborative business development.
Strategic Alignment:
The partnership signifies a strategic alignment between Playtech and Lottomatica, focusing on mutual growth in the Italian online poker segment. The shared commitment to advancing the Poker market reinforces the suitability of Playtech as the preferred provider for Lottomatica.
Playtech’s collaboration with Lottomatica marks a significant expansion of the iPoker network in Italy. The strategic partnership reflects the companies’ shared commitment to the Italian market and the poker vertical. As Playtech continues to strengthen its position in Italy, the collaboration with Lottomatica is anticipated to contribute to the long-term success of both entities in the evolving landscape of online gambling in the region.