NetBet, a prominent player in the online gambling industry, has strategically aligned with Enteractive to leverage its services across casino and sports betting player segments. This partnership aims to unlock new dimensions in revenue generation by employing Enteractive’s innovative approach to player engagement.
Targeted Revenue Optimization:
NetBet recognizes Enteractive as a pivotal player in optimizing revenue from specific segments of its player base. This strategic collaboration signifies NetBet’s commitment to refining its revenue generation strategies by tapping into Enteractive’s expertise in player engagement and retention.
Holistic Player Support:
Enteractive’s game plan involves elevating player retention and loyalty by seamlessly integrating player databases and deploying native-speaking agents to provide personalized support over the phone. This holistic approach aims to create a unique and satisfying experience for players, fostering a deeper connection between the brand and its audience.
Global Outreach and Re-engagement:
Enteractive boasts native-speaking outreach capabilities in every market it operates, re-engaging an impressive 13,000 players monthly on a global scale. This statistic underscores the widespread impact of Enteractive’s services, demonstrating their effectiveness in reaching and reconnecting with players across diverse regions.
NetBet’s Perspective:
Filippo Stotani, NetBet’s Country Manager for Italy, emphasizes the significance of Enteractive’s services in enhancing customer relationship management (CRM) activities. Stotani highlights the direct engagement with players, providing them with pertinent information and top-notch assistance. The personalized approach, including phone calls, has proven effective in fostering player appreciation.
Enteractive’s Impact:
Andrew Foster, Chief Business Officer at Enteractive, sheds light on the tangible results witnessed in Italy. The Enteractive teams in Italy are reported to have a substantial impact on NetBet’s bottom-line revenues, with players expressing appreciation for the personalized phone calls, showcasing a genuine commitment to player enjoyment and entertainment.
Integration with GiG Marketplace:
Earlier this year, Enteractive expanded its reach by adding its retention services to the GiG Marketplace, a resource for clients of Gaming Innovation Group’s (GiG) platform. This strategic move marked the first instance of a third-party service being offered to GiG clients, further solidifying Enteractive’s position as an industry leader in player engagement.
The partnership between NetBet and Enteractive marks a significant stride in the online gambling landscape, emphasizing the importance of personalized player engagement for revenue optimization and customer loyalty. As Enteractive continues to expand its global outreach and NetBet reaps the benefits of enhanced player relationships, the industry is witnessing a paradigm shift in the approach to customer retention. This collaboration serves as a benchmark for other online gaming platforms seeking innovative solutions to elevate their player experience and drive sustainable revenue growth.