Sportradar and Kindred Group have solidified their partnership through an innovative agreement aimed at transforming social media advertising within the betting industry. The collaboration intends to empower Kindred to expand its customer base and optimize advertising expenditure by leveraging Sportradar’s AI-led technology. This strategic move involves a deeper understanding of online behaviors to deliver real-time, personalized content on Facebook and Instagram Meta platforms, enhancing the effectiveness of advertising campaigns for three Kindred brands: 32Red, Unibet, and VladCasino.
Enhancing Customer Acquisition through Social Media:
The core objective of the partnership is to assist Kindred in growing its customer base while maximizing the efficiency of advertising spend. Sportradar’s expertise will be instrumental in optimizing social media as a key acquisition channel, offering a more profound understanding of online behaviors to tailor personalized advertisements.
Real-Time Content Delivery:
Sportradar’s proprietary technology will automatically generate personalized adverts, enabling Kindred’s brands to communicate more effectively with sports fans and bettors on Facebook and Instagram. The real-time content delivery ensures that messages are tailored to individual interests, enhancing the relevance and impact of the advertising campaigns.
Brands Benefiting from the Agreement:
The collaboration directly benefits three prominent Kindred brands – 32Red, Unibet, and VladCasino. Through this strategic alliance, these brands will have the capability to send highly targeted and personalized messages to their target audience, fostering a more engaging and impactful connection with potential customers.
Expansion of Existing Partnership:
The agreement builds upon an existing partnership between Sportradar and Kindred Group, where Sportradar supplies a comprehensive portfolio of betting products and services. This expanded collaboration demonstrates the commitment of both entities to continually enhance their offerings and stay at the forefront of innovation in the betting and gaming industry.
Ad:s Paid Social Service:
Sportradar’s ad:s paid social service is positioned as a key element in Kindred’s social media advertising strategy. Recognizing the critical role of effective social media advertising in sustainable customer growth, the service is designed to deliver a strong return on investment, aligning with Kindred’s business objectives.
Testimony from Sportradar and Kindred Executives:
Florian Geheeb, Sportradar Global Director Advertising Sales, emphasizes the significance of an effective social media advertising strategy for sustainable customer growth and ROI. Kindred Group Chief Marketing Officer, Elen Barber, expresses confidence that Sportradar’s AI-led technology will enhance the relevancy and personalization of social media advertising, thereby improving marketing campaigns’ time-to-market.
Recognition for Sportradar’s Founder and CEO:
In a separate development, Sportradar’s Founder and CEO, Carsten Koerl, was recently honored as ‘Entrepreneur of the Year’ in Switzerland. Sponsored by Ernst & Young (EY), the prestigious award for 2022 underscores Koerl’s leadership in driving innovation and success in the sports data and technology industry.
The strategic partnership between Sportradar and Kindred Group signifies a pioneering step towards revolutionizing social media advertising in the betting industry. The collaboration’s focus on personalized, real-time content delivery aligns with the evolving trends in customer engagement. As Sportradar’s ad:s paid social service takes center stage in Kindred’s advertising strategy, the partnership is poised to set new benchmarks for effective, data-driven advertising in the dynamic landscape of online betting and gaming.