The Netherlands Gambling Authority (KSA) has issued a stern warning to license holders in the country regarding the advertising of gambling during sporting events. The move follows concerns raised by Minister of Gambling Policy Franc Weerwind during a debate in the House of Representatives. The KSA’s chairman, René Jansen, emphasized the need for responsible advertising in the wake of a surge in gambling-related advertisements since the legalization of online gambling in October 2021. Legislation is now being considered to ban untargeted advertising for high-risk games of chance.
Background and Minister’s Concerns:
The KSA’s warning comes in response to a notable increase in gambling advertisements in the Netherlands since online gambling was legalized on October 1, 2021. Minister of Gambling Policy Franc Weerwind expressed his concerns during a parliamentary debate, urging providers of games of chance to exercise caution in their advertising efforts, particularly during sporting events.
Legislative Measures Under Consideration:
The surge in gambling-related advertisements has prompted legislative action, with proposals being drawn up to ban untargeted advertising for high-risk games of chance. The KSA, through a letter to license holders, echoes the sentiment of Minister Weerwind and emphasizes the need for responsible advertising practices within the gambling sector.
Chairman’s Statement on Sector Image:
René Jansen, Chairman of the KSA, expressed concern about the negative image of the gambling sector and individual companies within it. He highlighted the impact of the advertising onslaught following the legalization of online gambling, stating that the sector must learn from this experience. Jansen emphasized that while some advertising is necessary to promote legal offerings, an excessive wave of advertising is counterproductive to the industry’s goals.
Advertising Restrictions and Prohibitions:
The KSA reminded license holders of specific advertising restrictions, including the prohibition of well-known Dutch individuals appearing in marketing campaigns for gambling since June 30, 2022. Additionally, any advertising that targets vulnerable groups, such as young adults or minors, is strictly prohibited. These measures are aimed at fostering a safer and responsible environment for online games of chance.
The KSA’s warning to license holders underscores the need for responsible advertising practices within the gambling sector in the Netherlands. The surge in advertisements following the legalization of online gambling has prompted legislative considerations to curb untargeted advertising for high-risk games of chance. Chairman René Jansen’s emphasis on learning from past experiences and avoiding counterproductive advertising strategies reflects the authority’s commitment to creating a safe and regulated environment for online games of chance in the country.