Esports-focused betting platform Rivalry has elevated its user engagement strategy through a strategic partnership with Low6, a leading provider of free-to-play prediction games. The collaboration introduces an innovative prediction game that coincides with two major esports events, enhancing Rivalry’s appeal to existing users and attracting new participants. The game, launched on October 20, offers players the opportunity to predict match outcomes and compete for a chance to win $25,000.
Partnership Overview:
Rivalry, a prominent esports betting platform, has joined forces with Low6, a specialist in free-to-play prediction games, to enhance user engagement. The partnership aims to attract new users and provide existing customers with an innovative and entertaining experience.
Introduction of Free-to-Play Prediction Game:
As a result of the collaboration, Rivalry has introduced a new free-to-play prediction game that aligns with the International 11 competition. Players are invited to predict match winners during both the International 11 and another major esports event, with the chance to win $25,000. The game serves as a unique touchpoint to activate and engage esports fans.
Engaging Existing and New Users:
Steven Salz, CEO & Co-founder of Rivalry, emphasizes the platform’s commitment to engaging existing customers while attracting new users through innovative approaches. The free-to-play game, powered by Low6, is designed to create more touchpoints for user engagement and activation around two of the most significant esports events globally.
Flexibility of Low6 Platform:
Jamie Mitchell, CEO and Co-Founder of Low6, highlights the flexibility of their platform in meeting the needs of the esports audience. The collaboration with Rivalry demonstrates the platform’s ability to drive user acquisition within the esports industry, a growing and global phenomenon.
Game Launch Success:
The free-to-play game, launched on October 20, has already proven successful, bringing over 5,000 new registered players to Rivalry’s platform. The positive response underscores the effectiveness of the partnership and the appeal of innovative engagement strategies within the esports betting landscape.
Geographical Availability and Future Contests:
The game is available to play in all regions where Rivalry holds licenses, except Australia. Rivalry anticipates offering more ‘Pick’em’ contests in the future, expanding its engagement initiatives to target users in additional markets and further enhancing player participation.
The strategic partnership between Rivalry and Low6 signifies a significant advancement in the esports betting landscape. The introduction of an innovative free-to-play prediction game not only enriches the user experience for existing players but also serves as a compelling mechanism to attract and activate new users. This collaboration reinforces Rivalry’s commitment to staying at the forefront of user engagement in the dynamic world of esports betting.