In a strategic collaboration, Inspired and 49’s have joined forces to enhance and modernize the 49’s collection of bespoke virtual horse and greyhound products. This partnership aims to revitalize the player experience by incorporating cutting-edge features such as lifelike graphics, improved backgrounds, advanced race simulations, and updated branding. The upgraded offerings will be available across more than 7,000 betting shops in the UK and Ireland, reaffirming the commitment to delivering unparalleled virtual racing experiences.
Revamping the 49’s Collection:
Inspired will leverage its expertise to develop and upgrade 49’s bespoke virtual horse and greyhound products. The focus is on introducing state-of-the-art graphics, enhanced backgrounds, realistic race simulations, and a refreshed branding approach. This transformation aims to provide a new and engaging player experience, building on the legacy of 49’s presence in UK and Irish betting shops.
Long-Standing Partnership:
The collaboration extends a long and successful partnership between Inspired and 49’s, which spans over two decades. Inspired’s virtual products were first introduced by 49’s into UK betting shops, featuring iconic virtual tracks like Portman Park, Steepledowns, and Sprint Valley. The renewed agreement signifies a commitment to ongoing innovation and ensuring unmatched virtual racing experiences.
Global Expansion Opportunities:
The agreement not only includes upgrades to the virtual racing products but also enhancements to the platform. This will enable Sports Information Services (SIS) to showcase 49’s products to online clients 24/7 in new territories, opening up opportunities for expansion and attracting a broader audience of players globally.
Commentary from Inspired:
Steve Rogers, CCO of Virtual Sports at Inspired, highlights the historical significance of 49’s as the first company to introduce Inspired’s virtual products. The partnership has been fruitful, and the collaboration aims to continue innovating products for new and unparalleled experiences. The upgraded platform will enhance visibility, providing increased opportunities for both new and existing players.
SIS Product Director’s Perspective:
Conleth Byrne, Product Director at Sports Information Services, expresses excitement about the ongoing collaboration with Inspired. The goal is to update products and introduce a stream of constantly available online offerings accessible globally. Inspired’s reputation for revolutionizing virtual markets is expected to elevate the user experience, presenting opportunities for expanding the customer base.
The partnership between Inspired and 49’s signifies a commitment to innovation in the virtual racing landscape. The collaborative effort aims to redefine the player experience by introducing cutting-edge features and revitalizing the iconic 49’s collection. With a rich history and a focus on global expansion, this collaboration is poised to bring new and unmatched virtual racing experiences to a diverse audience, reinforcing Inspired’s position as a leader in the virtual sports market.