Leading online gambling operator Betsson has entered into a significant partnership with Colombian football giant Atlético Nacional. The collaboration, announced with great enthusiasm by both parties, positions Betsson as the main sponsor of the legendary football club, marking a strategic move to expand its influence in Latin American sports.
Club’s Perspective:
Atlético Nacional expressed their excitement about the partnership, emphasizing Betsson’s global presence and expansion projects in Latin America. The club, known as Los Verdolagas, views the collaboration as a step towards becoming a reference in international football. The joint efforts are anticipated to lead to greater achievements and titles for the club.
Club’s Track Record:
With a rich history dating back to 1947, Atlético Nacional boasts an impressive track record, securing 33 titles, including two Libertadores Cups. Beyond financial support, Betsson aims to be an active sponsor, injecting interactive elements and surprises for the fans of Los Verdolagas.
Betsson CEO’s Statement:
Jesper Svensson, CEO of Betsson Operations, expressed the company’s honor in becoming the main sponsor of Atlético Nacional, often referred to as the Rey de Copas (King of Cups). Svensson highlighted the strategic importance of the partnership in solidifying Betsson’s position as a leading supporter of Latin American sports. The commitment extends to providing fans with unforgettable moments and an enhanced football experience.
Jersey Sponsorship Details:
Beginning with the upcoming 2024 Colombian football season, the Betsson logo will prominently feature on the jerseys of both the men’s and women’s teams of Atlético Nacional. This jersey sponsorship is a visible representation of the collaboration, signifying Betsson’s commitment to supporting the club in its pursuit of trophies in scheduled tournaments throughout the year.
Betsson’s strategic partnership with Atlético Nacional marks a significant move in the company’s expansion into the Latin American sports arena. As the main sponsor of a football powerhouse with a rich history, Betsson aims to leverage the passion of Nacional’s fanbase and create memorable experiences. This collaboration is not only a financial investment but a commitment to actively contribute to the success and legacy of Atlético Nacional in the world of international football.