The PDC World Darts Championship final, featuring a captivating showdown between Luke Humphries and 16-year-old sensation Luke Littler, has not only made headlines for its dramatic moments but has also set a new record in the betting arena. Kambi, a leading supplier in the industry, revealed that last night’s final became the most bet-on darts event in the company’s history, showcasing a remarkable surge in global interest and engagement.
Unprecedented Betting Activity:
According to Kambi’s data, the number of bets placed on the PDC World Darts Championship final witnessed a substantial increase, with a 45% surge compared to last year’s final between Michael Smith and Michael van Gerwen. Additionally, the overall number of bets on this year’s championship experienced a remarkable 63% growth when compared to the previous year, particularly within the US market.
Key Factors Driving Interest:
Kambi’s SVP Trading, Simon Noy, attributed the extraordinary interest to the exceptional talent displayed by Luke Littler, especially considering his young age. Littler’s remarkable skills, combined with the final showdown against Luke Humphries, the new world number one, created a compelling narrative that captured global attention. The quality of Kambi’s betting offerings throughout the Championships was highlighted as a contributing factor to the unprecedented betting engagement.
Paddy Power’s Charitable Contribution:
In a related development, Paddy Power’s ‘Big 180’ campaign pledged a substantial £1 million donation to Prostate Cancer UK. This commitment followed a record number of 180s hit during the World Darts Championship, further emphasizing the impact of the tournament on various aspects of the industry.
BetMGM’s Premier League Darts Sponsorship:
The darts-related news continued as BetMGM announced its role as the new title sponsor of Premier League Darts for the upcoming 2024 campaign. This move further solidifies the growing significance of darts in the sports betting landscape.
The PDC World Darts Championship final not only delivered a thrilling sporting spectacle but also created a betting frenzy, setting new records for Kambi. The combination of rising star Luke Littler, the clash with Luke Humphries, and the overall betting experience contributed to an exceptional tournament from a betting perspective. As darts continues to capture global attention, industry players are capitalizing on the momentum, resulting in significant charitable contributions and sponsorship deals that further elevate the sport’s profile.