In a groundbreaking move, OnAir Entertainment, a studio under Games Global, is set to revolutionize the live casino experience for players at Rootz. This strategic partnership aims to introduce a diverse range of live content, including Casino Hold’em, Nexus Roulette, Card Matchup, and timeless classics like roulette and blackjack. Julie Allison, Chief Revenue Officer at Games Global, emphasizes the collaborative journey with Rootz to enhance the live gaming experience, combining dynamic vision with technological prowess.
Expanding the Gaming Horizon:
Games Global, through its OnAir Entertainment studio, has been making waves in the live iGaming landscape. Previous collaborations include partnerships with industry giants like LeoVegas, as well as establishing a significant presence in the UK through deals with Betway and 32Red. This partnership signifies another milestone for OnAir Entertainment, demonstrating its commitment to shaping the future of live online gaming.
Strategic Vision and Technological Prowess:
Julie Allison’s perspective on the partnership underscores the focus on fostering collaboration and support to elevate the live gaming experience. The union of Rootz’s dynamic vision and Games Global’s technological expertise promises to create an extraordinary player journey, showcasing the strength of their united efforts. This synergy is poised to set new standards in the realm of live iGaming.
Rootz’s CEO Sam Brown on the Game-Changing Partnership:
Sam Brown, CEO of Rootz, expresses eagerness about the collaboration with Games Global and OnAir Entertainment. The inclusion of acclaimed games into Rootz’s portfolio is deemed a pivotal moment, emphasizing the continuous expansion of offerings and the delivery of exceptional gaming experiences. Brown is confident that these additions will not only enhance the diverse player base but also significantly engage players in unprecedented ways.
A Year of Strategic Alliances:
The partnership between Rootz and OnAir Entertainment follows a trend of strategic alliances within the gaming industry. Last year, Rootz inked a deal with game developer Air Dice Group, expanding its online gaming portfolio. This move, coupled with the current collaboration, positions Rootz as a key player in shaping the future of online gaming.
Global Reach and Previous Endeavors:
OnAir Entertainment’s global expansion is underscored by its strategic partnerships. The collaboration with LeoVegas and UK-based deals with Betway and 32Red have contributed to establishing OnAir as a significant player in the international gaming arena. These endeavors showcase OnAir’s commitment to providing innovative and diverse gaming experiences on a global scale.
Rootz’s Growth Trajectory:
Rootz’s strategic approach to partnerships is evident in its collaboration history. The deal with Air Dice Group last year and the current venture with Games Global exemplify Rootz’s commitment to offering a comprehensive and dynamic gaming portfolio. This growth trajectory positions Rootz as a platform that continually evolves to meet the ever-changing demands of the gaming community.
The collaboration between Rootz, Games Global, and OnAir Entertainment marks a transformative moment in the live iGaming industry. With a focus on innovation, diverse content, and a commitment to an exceptional player experience, this partnership is set to shape the future of online gaming. As Rootz continues its journey of strategic alliances and portfolio expansion, players can anticipate an immersive and cutting-edge gaming experience that reflects the evolving landscape of the gaming industry.