BetMakers Technology Group has entered into an agreement to acquire ABettorEdge, known as Punting Form, for up to AUS$20.0 million. The deal includes an initial payment of $3.0 million, with the potential for an additional $17.0 million in earn-out payments over the next three years based on operational, revenue, and profitability targets. Punting Form is a provider of sectional times and benchmarks for horse racing, utilizing proprietary IP and artificial intelligence. The acquisition will strengthen BetMakers’ position as a leading provider of B2B data and technology services for the horse racing industry and will be integrated into its Global Betting Services division.
Expanding Services and Data:
Punting Form’s unique offerings will be deployed across all of BetMakers’ operating divisions. The immediate focus will be on enhancing Managed Trading Services to improve pricing accuracy through the integration of Punting Form’s data and insights. BetMakers also plans to expand Punting Form’s services to include sectional time ratings for North American and other global jurisdictions, such as New Zealand, the UK, and Ireland. Additionally, the acquisition will enable Punting Form to provide ratings for other racing formats, including greyhounds and harness racing.
Importance of Sectional Times:
Sectional times play a crucial role in developing accurate ratings systems for horse racing. By incorporating Punting Form’s sectional time data, BetMakers aims to enhance its ratings engine and deliver more precise wagering solutions to its B2B clients. The acquisition will bring together the expertise of both companies, ensuring that the benefits of this strategic move extend to BetMakers’ internal operations as well as its external client base.
Synergies and Benefits:
BetMakers CEO Todd Buckingham expressed his excitement about the acquisition, emphasizing the exceptional synergies between the two companies. Punting Form’s experienced team and its B2B wagering solutions will complement BetMakers’ existing capabilities, enhancing the overall value proposition for customers. The acquisition will enable BetMakers to expand its service offerings, improve pricing accuracy, and provide comprehensive data and insights across various racing jurisdictions and formats. The integration of Punting Form’s services into BetMakers’ operations will further solidify the company’s position as a leader in the horse racing industry.
Future Outlook:
The acquisition of Punting Form is a strategic move for BetMakers, strengthening its position as a provider of data and technology services in the horse racing sector. By expanding its offerings and incorporating Punting Form’s proprietary IP and artificial intelligence capabilities, BetMakers aims to deliver enhanced solutions to its global client base. The immediate focus on Managed Trading Services and the integration of sectional time ratings for various jurisdictions underscore BetMakers’ commitment to innovation and excellence in the industry. As the acquisition progresses and synergies are realized, BetMakers is poised to drive further growth and deliver value to its stakeholders.
The acquisition of Punting Form by BetMakers Technology Group represents a significant development in the horse racing industry. With the integration of Punting Form’s proprietary IP and artificial intelligence capabilities, BetMakers will enhance its B2B data and technology services, delivering more accurate wagering solutions and expanded offerings to its clients. The synergies between the two companies and the immediate focus on improving pricing accuracy and expanding services to global jurisdictions demonstrate BetMakers’ commitment to innovation and its goal of being a leader in the industry. This acquisition sets the stage for BetMakers to capitalize on emerging opportunities and drive growth in the dynamic world of horse racing.