Fanatics Betting and Gaming has ushered in a new era of legal sports betting in Vermont with the launch of its Fanatics Sportsbook. This development, approved by the Vermont Department of Liquor and Lottery, adds Vermont to the growing list of states where Fanatics Sportsbook operates, bringing the total count to 10. This milestone follows the recent soft launch of the sportsbook in Connecticut, making it the ninth state to experience the company’s offerings.
Connecticut Launch Overview:
In Connecticut, Fanatics Sportsbook initiated both retail and online sports betting during its soft launch. Notably, the company secured an exclusive sports betting partnership with the Connecticut Lottery Corporation (CLC), covering both mobile and retail channels. This collaboration involved the rebranding and enhancement of retail locations, introducing self-service betting kiosks for an improved customer experience.
Exclusive Odds Provider:
During the Connecticut launch, Fanatics Sportsbook also solidified its position as the official odds provider for all CT Lottery sports betting retail kiosks. This exclusive arrangement covers a diverse range of sports, including basketball, hockey, baseball, martial arts, and more, showcasing the company’s commitment to offering a comprehensive sports betting experience.
Operational Details:
The soft launch in Connecticut featured adjusted hours of operation during the first week and imposed a cap of 2,000 customers for the online platform. These measures were likely implemented to streamline the initial launch process and ensure a smooth customer experience.
Innovative Features:
Fanatics Sportsbook introduces a unique loyalty program, offering FanCash to customers. This program allows users to receive up to 5% of their wager back, and the earned FanCash can be utilized for bonus bets or merchandise through the Fanatics website. This innovative approach not only enhances customer engagement but also sets Fanatics Sportsbook apart in the competitive sports betting landscape.
BetVision: A Game-Changing Addition:
Through a strategic partnership with Genius Sports, Fanatics Sportsbook introduces BetVision, a live sports betting product that allows customers to place bets while live-streaming select NFL games through the app. This integration of live sports streaming and betting amplifies the user experience, adding a new dimension to the excitement of sports wagering.
Expanding Geographic Presence:
With the launch in Vermont, Fanatics Sportsbook expands its geographic footprint, solidifying its position as a key player in the evolving landscape of legal sports betting. The selection by the Vermont Department of Liquor and Lottery underscores the company’s credibility and suitability in delivering state-of-the-art sports betting services.
Fanatics Sportsbook continues to make significant strides in the legal sports betting arena, with Vermont being the latest state to embrace its offerings. The strategic partnerships, exclusive deals, innovative features, and the recent introduction of BetVision demonstrate Fanatics Sportsbook’s commitment to providing a cutting-edge and immersive sports betting experience for enthusiasts. As the company’s footprint expands, it will be intriguing to observe how Fanatics Sportsbook shapes the future of the sports betting industry.