Yggdrasil, the renowned iGaming supplier, has entered into a strategic partnership with Campeón Gaming, a leading iGaming operator. This collaboration aims to enhance Yggdrasil’s market presence by providing its diverse portfolio of games, including the innovative YG Masters content, to various brands under Campeón Gaming.
Yggdrasil’s Impressive Portfolio:
Yggdrasil boasts an extensive portfolio featuring cutting-edge Game Engagement Mechanics (GEMs). Recent releases like Legend of Dragon Wins DoubleMax, along with popular titles such as Starfire Fortunes TopHit and 10,000 BC DoubleMax, showcase the company’s commitment to delivering top-tier gaming experiences.
Inclusion of YG Masters Slots Library:
The partnership goes beyond Yggdrasil’s proprietary content, extending to the incorporation of the YG Masters slots library. This collection showcases titles from various studios, powered by Yggdrasil’s advanced GATI technology, promising an even broader array of gaming options for Campeón Gaming’s user base.
Market Expansion in Latin America:
Expressing enthusiasm about the collaboration, Jose Kadala, Yggdrasil Commercial Director, highlighted the positive reception of their content in Latin America. The partnership with Campeón Gaming positions Yggdrasil to further expand its reach in this market, leveraging the operator’s established presence and expertise.
Strategic Moves in Europe:
This partnership follows Yggdrasil’s successful integration with LVC Diamond in Hungary, enabling the availability of Yggdrasil’s full portfolio, including YG Masters titles, on the operator’s Vegas.hu brand. These strategic moves align with Yggdrasil’s broader European expansion initiatives, including partnerships established in Switzerland and the Dutch market in 2023.
Insights from George Merodoulakis, Campeón Gaming Group CCO:
George Merodoulakis, CCO of Campeón Gaming Group, emphasized the collaboration’s objective to enrich the operator’s game portfolio. By joining forces with Yggdrasil, Campeón Gaming aims to provide a wider range of entertainment options to its users, combining the innovative strengths of both entities.
The Yggdrasil and Campeón Gaming partnership represents a significant step forward for both companies in the dynamic iGaming industry. As Yggdrasil continues to make strategic inroads into various markets, collaborations with established operators like Campeón Gaming underscore the industry’s recognition of their innovative gaming solutions. This partnership not only enriches the gaming experience for users but also sets the stage for further advancements and collaborations within the ever-evolving iGaming landscape.