Parimatch Tech, a leading company in the sports betting and online gaming industry, has solidified its presence in the English Premier League (EPL) through strategic partnerships with four prominent football clubs – Leicester City, Aston Villa, Chelsea FC, and Newcastle. The company’s Deputy CEO, Evgen Belousov, expressed pride in these collaborations, emphasizing their significance in the global sports landscape.
Partnership Overview:
Parimatch Tech’s agreements with Leicester City and Chelsea encompass a comprehensive range of rights, including offline and digital rights, tickets and hospitality, club products, and exclusive access to club assets. Meanwhile, the deals with Aston Villa and Newcastle primarily focus on media rights. These partnerships showcase Parimatch’s commitment to engaging with EPL clubs across various dimensions, reflecting shared values and ambitions.
Expansion into Global Sports:
Belousov highlighted the EPL’s status as one of the strongest and most popular football leagues globally, emphasizing how each partnership enhances Parimatch Tech’s expansion into the global sports market. The company’s association with a significant share of EPL clubs underscores its dedication to reaching new heights and creating impactful experiences for fans.
EPL’s Attractiveness for Sponsorship:
The English Premier League stands as the richest football league globally, drawing sponsorship deals from around the world. Parimatch Tech’s decision to align with multiple EPL clubs demonstrates a strategic approach to tapping into the league’s immense popularity and leveraging the global appeal of football.
Diverse Partnership Focus:
Parimatch Tech’s collaborations with EPL clubs go beyond traditional sponsorship arrangements. The company’s agreements encompass a diverse array of rights and activities, ranging from media rights to exclusive access to club assets. This multi-faceted approach allows Parimatch to create unique and tailored experiences for fans across different clubs.
Club-Specific Focus:
While media rights take precedence in the partnerships with Aston Villa and Newcastle, the agreements with Leicester and Chelsea delve into various facets, including offline and digital rights, tickets, hospitality, and club products. This tailored approach reflects Parimatch Tech’s understanding of each club’s distinct identity and fan base.
Strengthening Values and Aspirations:
Parimatch Tech’s partnerships with EPL clubs are not merely transactional; they are built on shared values and aspirations. The company’s alignment with the ethos of its partner clubs is evident in the commitment to mutual growth and the excitement surrounding collaborative activities during the upcoming season.
Focus on Global Reach:
Acknowledging the global reach of the Premier League, Parimatch Tech positions itself strategically by associating with clubs that have a strong international fan base. This approach not only enhances brand visibility but also provides a platform for the company to engage with diverse audiences worldwide.
Interview with Parimatch Tech in Gambling Insider’s Sports Betting Focus Magazine:
In an upcoming feature in Gambling Insider’s Sports Betting Focus magazine, Parimatch Tech’s parent company will provide insights into its operations, including an in-depth interview on navigating the challenges of working in war-torn Ukraine. Additionally, the focus will extend to the company’s B2B division, shedding light on its strategies and contributions to the sports betting industry.
Parimatch Tech’s strategic partnerships with EPL clubs mark a significant step in the company’s global expansion in the sports sponsorship arena. By aligning with clubs across different dimensions and emphasizing shared values, Parimatch Tech positions itself as a key player in the dynamic landscape of football sponsorship. The multi-faceted nature of these collaborations reflects the company’s commitment to creating diverse and engaging experiences for football fans worldwide.