Rank, the gaming industry giant, has embarked on a transformative journey by leveraging its 2019 acquisition of Stride Gaming to unveil a cutting-edge platform. This in-house development is just the tip of the iceberg, as Rank promises a series of groundbreaking improvements and innovations to enhance its overall service portfolio.
Platform Upgrade for Enhanced Customer Experience:
The recently launched platform signifies Rank’s commitment to updating and elevating the customer experience. The proprietary technology developed by Stride Gaming promises a seamless and user-friendly interface, setting the stage for a new era of online gaming.
Integration of Land-Based and Online Gameplay:
In a bid to offer a holistic gaming experience, Rank has ambitious plans to integrate its services seamlessly, allowing players to transition effortlessly between land-based and online gameplay. This move aims to create a unified gaming environment across Grosvenor, incorporating sports, slots, and jackpots into a cohesive and immersive platform.
Introduction of Free-to-Play Games:
Rank is set to roll out an array of free-to-play games for Grosvenor’s customers, adding a layer of accessibility and entertainment. These offerings, coupled with updates to live casino and bingo experiences, demonstrate Rank’s commitment to diversifying its gaming portfolio and catering to a broader audience.
Accelerating Personalization for Digital and Cross-Channel Customers:
A key objective of Rank’s strategic initiatives is to accelerate personalization for digital and cross-channel customers. By leveraging the capabilities of the new platform, the company aims to tailor its offerings to individual preferences, providing a more customized and engaging gaming experience.
Testimonial from Rank Interactive Managing Director, Jon Martin:
Jon Martin, Managing Director of Rank Interactive, expressed enthusiasm about the successful migration onto the proprietary platform. With over 400 team members collaborating across five continents, the project was completed on time without inconveniencing customers. Martin highlighted the end of group-wide migrations onto the Stride platforms, freeing up capacity for future customer-oriented improvements.
Rank’s strategic moves in 2024 mark a pivotal moment in the company’s evolution, ushering in a new era of innovation and customer-centric services. The integration of a proprietary platform, seamless land-based to online transitions, introduction of free-to-play games, and a focus on personalization demonstrate Rank’s commitment to staying at the forefront of the gaming industry. As the company continues to evolve, players can expect an increasingly tailored and immersive gaming experience across Grosvenor’s diverse offerings.