In a strategic move to broaden its presence in the U.S. online gaming landscape, Betr Holdings has recently announced market access agreements for online sportsbooks and casinos in Pennsylvania, as well as online sportsbooks in Colorado and Kentucky. These deals, though contingent on regulatory approvals, signify Betr’s commitment to establishing itself as a key player in the rapidly evolving American gaming market.
Pennsylvania: Partnership with Cordish Gaming Group
Betr Holdings has inked a significant deal with the Cordish Gaming Group, the gaming arm of The Cordish Companies, to secure market access for online sportsbooks and casinos in Pennsylvania. This partnership aims to introduce Betr’s innovative microbetting-focused gaming experience to Pennsylvania players. Rob Norton, President of Cordish Gaming Group, expressed enthusiasm, stating that Betr Casino will complement the existing gaming options in the state, including Cordish Gaming Group’s successful Live! Casino properties.
Colorado: Collaboration with Boulter Developments
In Colorado, Betr Holdings has entered into a promising agreement with Boulter Developments, pending regulatory approval from the Colorado Division of Gaming. Steve Boulter, representing Boulter Developments, highlighted the excitement surrounding the partnership. The collaboration is expected to leverage Betr’s pioneering approach to the gaming space, along with its intuitive product and rapidly growing media arm. This venture positions Betr to tap into the vibrant gaming market in Colorado.
Kentucky: Online Sportsbook Access with Eastern Band of Cherokee Indians
Betr Holdings has secured online sportsbook market access in Kentucky through a strategic partnership with the Eastern Band of Cherokee Indians. Scott Barber, CEO of EBCI Holdings, expressed excitement about expanding their Kentucky sports betting market access strategy with Betr. This move reflects Betr’s commitment to establishing strong alliances to navigate the complex regulatory landscape and gain a foothold in key markets.
Regulatory Hurdles and Market Expansion Plans
While these deals are laden with potential, it is crucial to acknowledge the regulatory hurdles each partnership faces in their respective states. All agreements are subject to regulatory approval, underscoring the meticulous approach Betr Holdings is taking to comply with state-specific regulations.
These developments come on the heels of Betr Holdings’ successful launch of its real-money sportsbook product in Virginia last year, marking its third state entry after Ohio and Massachusetts. The Virginia launch served as a prelude to Betr’s upcoming V1 Sportsbook launch in both additional and existing states in 2024, underscoring the company’s ambitious plans for nationwide expansion.
Testimonials from Key Partners
Rob Norton, President of Cordish Gaming Group: “We are very excited to partner with Betr on the launch of their first online casino. Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties.”
Steve Boulter, Boulter Developments: “Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado. Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no-brainer partnership for us.”
Scott Barber, CEO of EBCI Holdings: “On behalf of our JV equity stake in Revolutionary Racing Kentucky, DBA, Sandy’s Racing & Gaming, we couldn’t be more excited to expand our KY sports betting market access strategy with Betr.”
Betr’s Vision and Future Outlook
Betr Holdings’ foray into these key U.S. markets aligns with its vision of providing a unique and engaging gaming experience. The company’s microbetting-focused approach, combined with strategic partnerships, positions it as a dynamic player in the evolving landscape of online sportsbooks and casinos. As Betr prepares for its V1 Sportsbook launch in 2024, the company is poised for further expansion and innovation in the U.S. gaming market.