In a strategic move to enhance its global reach, Playson has recently inked a significant deal with the platform aggregator Hub88. This collaboration will see Playson’s diverse portfolio integrated into Hub88’s platform, providing users access to a vast array of gaming content. Hub88, known for hosting over 8,000 titles from more than 120 suppliers, solidifies Playson’s position in key iGaming markets worldwide.
Playson, a leading game provider, is set to amplify its presence in the iGaming industry through a collaboration with Hub88. This partnership allows Hub88 to feature Playson’s latest releases, including Crystal Land 2, Jelly Valley, and Sherwood Coins: Hold and Win, alongside its extensive library of games.
Strategic Move for Recognition:
According to Blanka Homor, Sales Director at Playson, the integration with Hub88 is a strategic move to gain further recognition in well-established iGaming markets globally. With Playson’s portfolio continuously expanding, this collaboration aligns with the company’s goal of becoming a prominent game provider.
Hub88’s Enthusiastic Perspective:
Ollie Castleman, Head of Hub88, expressed enthusiasm about incorporating Playson’s titles into their platform. Castleman highlighted Playson’s remarkable 2023, where the company expanded its game offerings to appeal to a diverse player demographic. Hub88, focusing on providing content from sought-after studios worldwide, sees this collaboration as a valuable addition to their platform.
Playson’s European Expansion:
This agreement with Hub88 marks another strategic move by Playson to strengthen its foothold in the European market. Previous collaborations with Reevo and Soft2Bet, coupled with a B2B license secured from the Gibraltar Licensing Authority in December of the preceding year, showcase Playson’s commitment to growth and expansion in the European iGaming landscape.
Playson’s partnership with Hub88 emerges as a pivotal step in the company’s quest for global recognition. By leveraging Hub88’s extensive platform, Playson aims to showcase its evolving portfolio to a wider audience. This collaboration aligns with Playson’s broader strategy of expanding its presence in key iGaming markets, complemented by previous successful ventures in Europe. As Playson continues to innovate and release engaging titles, its alliance with Hub88 positions the company for sustained success in the dynamic world of online gaming.